Marketing Manager

3 weeks ago

Cochin, Kerala, India Ileseum Clubs Full time
  • Responsible for the marketing strategy and execution for the growth and positioning of the brand Ileseum as a private and lifestyle club.
  • Leading comprehensive Marketing and Sales (GTM) activities for the launch of new clubs.
  • This includes branding, member acquisition campaigns, and influencer partnerships.
  • Conceptualize and design the IP events including sponsor artist association and brand activation campaigns for post-event marketing.
  • Formulate a marketing-revenue alignment strategy working with the sales team incentivizing with monthly sales targets to control the lead to sales conversion and return on investment.
  • Building new acquisition channels for brand alliances, influencer marketing, referral's and high-end partnerships.
  • Oversee agency and internal marketing operations without micromanaging execution by using dashboard-based governance, SLA tracking, and structured weekly reviews.
  • Segment communications, tailor outreach, and enhance campaign results by utilizing CRM, member insights, and performance data.
  • To increase brand loyalty and establish thought leadership, actively represent Ileseum in media, industry forums, and ecosystem collaborations.

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