Digital Marketing Manager
4 weeks ago
Job description Digital Marketing Manager
Location: Cochin, Kerala
Job Type: Full-time
Experience: Minimum 5 years
Job Summary We are seeking an experienced and results-oriented Digital Marketing Manager to join our team in Cochin. The ideal candidate will have a strong background in B2B digital marketing, hands-on campaign execution, and data-driven decision-making. This role involves working closely with content, creative, and global teams to drive lead generation and elevate brand visibility.
Key Responsibilities
● Plan and implement B2B digital marketing strategies focused on lead generation and brand awareness.
● Manage SEO initiatives including keyword research, on-page optimization, and backlink strategies.
● Execute and optimize paid ad campaigns across platforms (Google Ads, , Meta, etc.).
● Monitor and analyze performance metrics (traffic, conversions, ROI) and generate actionable reports.
● Coordinate with content and creative teams to produce high-performing digital assets.
● Work with global counterparts to ensure alignment with international campaigns.
● Stay up-to-date with the latest trends and technologies in digital marketing.
● Build, manage, and mentor a high-performing digital marketing team, encouraging collaboration, learning, and accountability.
Qualifications
● Minimum 5 years of experience in digital marketing, preferably in B2B environments.
● Proficiency in SEO tools, PPC platforms, and analytics tools (Google Analytics, SEMrush, etc.).
● Strong communication, time management, and problem-solving skills.
● Experience working with cross-functional teams and external agencies is a plus.
Benefits
● Opportunity to work in a fast-paced and innovative environment.
● Competitive salary (based on experience and discussion).
● Collaborative team culture and career growth opportunities.
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