Mall Manager

3 weeks ago

New Delhi, India Nyati Group Full time

1. Strategic Marketing Planning- Develop and implement annual marketing calendar aligned with mall objectives, tenant mix, and customer demographics. - Define and monitor Footfall Targets and SOH benchmarks in coordination with the operations and leasing teams. - Collaborate with key stakeholders to create marketing strategies that drive sales uplift and tenant satisfaction. 2. Campaign Execution & Management - Plan and execute ATL, BTL, and digital campaigns including festive promotions, brand activations, influencer collaborations, and cross-promotions. - Work closely with creative agencies, media partners, and event vendors. - Analyze campaign performance and generate ROI-based reports. Bring in Campaigns, Ips, Events to the mall with commercial strategic outlook. 3. Customer Engagement & Experience - Create and maintain multi-channel customer touchpoints (e.g., events, feedback systems, loyalty programs, social media, kiosks). - Implement programs to elevate the in-mall customer journey, including ambience, signage, and promotional visibility. - Champion customer data capture and analytics to drive personalization and retention efforts. 4. Digital & Social Media Marketing - Drive mall’s digital presence through content strategy, SEO/SEM, social media, email marketing, and mobile apps. - Oversee execution of digital campaigns with measurable KPIs – engagement, reach, conversions, etc. 5. Retailer & Stakeholder Coordination - Coordinate with retail partners for joint promotions, co-branded events, and footfall-to-sales conversion strategies. - Share periodic footfall data, campaign plans, and insights with tenants to ensure alignment and buy-in. 6. SOPs, Compliance & Reporting - Establish and enforce standard operating procedures (SOPs) for event planning, approvals, execution, and documentation. - Manage and track marketing budgets, ensuring adherence to allocated spends. - Generate regular reports on campaign effectiveness, SOH movement, tenant performance, and customer feedback. Generate, Monitor manage all the brandings SOP and guidelines within the mall and Enthral.Key Performance Indicators (KPIs): - Monthly and Quarterly Footfall Growth (%) - Campaign ROI and Cost per Footfall - Improvement in SOH (Sales per Occupied Hour) metrics - Customer Satisfaction Scores / NPS - Digital engagement metrics (followers, reach, CTRs) - Number and scale of brand activations/eventsQualifications & Skills: - Bachelor’s/Master’s in Marketing, Mass Communication, or Business Administration. - Minimum 6 years of experience in B2C marketing, preferably in retail/mall/F&B industry. - Strong project management, analytical and stakeholder engagement skills. - Familiarity with CRM tools, digital marketing platforms, and event management. - Excellent written and verbal communication.

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