Advertisement Sales Specialist

4 weeks ago


New Delhi, India Rajasthan Patrika Pvt. Ltd. Full time

Job Title: Manager / Senior Manager – New Client Development (Ad Sales – BFSI Sector)-Strictly from non-media background. Location: Mumbai, IndiaAbout the Organization: Rajasthan Patrika Pvt. Ltd. is one of India’s most respected media conglomerates with a strong presence acrossPrint, Radio, OOH, and Digital platforms . Guided by a legacy of trust, credibility, and innovation, Patrika continues to shape meaningful narratives that connect with millions of readers and listeners every day. As we expand our media solutions for theBanking, Financial Services, and Insurance (BFSI)sector, we are looking for a dynamic professional with deep industry insight and strong client relationships to spearheadnew business developmentand strategic partnerships.Position Overview: The role focuses onacquiring, engaging, and managing new BFSI clientsfor advertising across Rajasthan Patrika’s media verticals — Print, Radio, OOH, and Digital. The ideal candidate will bringstrategic understanding of financial products and services , coupled with asolution-oriented mindset , to help clients communicate effectively through Patrika’s integrated media offerings.Strictly from non-media background.Key Responsibilities: 1. Business Development & Client Acquisition Identify and acquirenew clients from the BFSI sector(banks, insurance firms, NBFCs, fintech, mutual funds, etc.) for advertising and brand partnerships. Develop a strong pipeline of prospective clients through research, networking, and industry mapping. Understand business objectives, brand positioning, and target audiences of BFSI clients to propose relevant media solutions acrossPrint, Digital, Radio, and OOHplatforms. Build and maintain CXO-level and senior marketing relationships within the BFSI ecosystem. 2. Strategic Account Planning Create customized,integrated marketing solutionsaligned with Patrika’s media strengths and client needs. Partner with internal sales, marketing, and creative teams to deliverdata-backed, high-impact campaigns . Analyze market trends, competition, and advertising spends in the BFSI category to identify new opportunities. 3. Revenue & Performance Management Driverevenue growth and profitabilitythrough acquisition of new BFSI accounts. Own quarterly and annual sales targets for new business development. Ensure timely contract closures, billing, and collection coordination with finance and operations teams. 4. Relationship Building & Representation Represent Rajasthan Patrika at BFSI industry events, marketing forums, and brand summits. Position Patrika as a trusted, credible, and innovative advertising partner for BFSI clients. Act as a bridge between BFSI clients and internal stakeholders, ensuring client satisfaction and campaign success.Candidate Profile: Education: Graduate / Postgraduate inBusiness Administration, Finance, Marketing, or related field . MBA preferred (especially with specialization in Marketing, Finance, or Strategy). Experience: 8–12 years of professional experienceinBanking, Financial Services, or Insurancesector. Proven track record inclient relationship management, corporate sales, or business development . Strictly non-media background— preference to candidates from BFSI institutions, fintech companies, or investment product firms. Key Skills and Attributes: Deep understanding of BFSI products, marketing cycles, and customer behavior. Strongrelationship-building, networking, and negotiation skills . Excellentcommunication and presentation abilities . Strategic thinking with an ability to align client objectives with media solutions. Self-motivated, target-driven, and proactive with a high degree of integrity. Ability to work cross-functionally with internal sales, marketing, and content teams.



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