Advertisement Sales Specialist

2 weeks ago


New Delhi, India Rajasthan Patrika Pvt. Ltd. Full time

Job Title: Manager / Senior Manager – New Client Development (Ad Sales – Pharma Sector)- From Non- Media Background Location: Delhi & Mumbai, IndiaAbout the Organization: Rajasthan Patrika Pvt. Ltd. is one of India’s most respected and trusted media groups, with a strong and evolving presence acrossPrint, Radio, OOH, and Digital platforms . For over seven decades, Patrika has been synonymous with credibility, innovation, and purpose-driven communication. As part of our strategic expansion into thePharma and Healthcare communication segment , we are seeking a dynamic professional from thepharmaceutical industryto leadnew client acquisitionandcategory development . This role is ideal for someone who understands the nuances of healthcare marketing, brand positioning, and ethical communication — and can bridge the gap between the pharma industry’s needs and Patrika’s media solutions.Position Overview: The role focuses onbuilding new client relationships and driving advertising businessfrom pharmaceutical and healthcare organizations across Rajasthan Patrika’s media platforms —Print, Digital, Radio, and OOH . The candidate will leverage industry knowledge, marketing insight, and client networks to open new business opportunities, conceptualize brand campaigns, and position Patrika as a preferred communication partner for the healthcare sector.Strictly from non-media background.Key Responsibilities: 1. Business Development & Client Acquisition Identify, engage, and acquirenew clients from the pharmaceutical, healthcare, nutraceutical, and medical device sectors. Develop a robustpipeline of potential clientsthrough market research, professional networks, and industry connects. Understand client objectives, brand portfolios, and product communication needs to proposecustomized, compliant media strategies . Approach bothRx (prescription-driven)andOTC (over-the-counter)pharma brands to offer integrated advertising solutions. 2. Strategic Market Development Build and scalePharma as a focused categoryfor Rajasthan Patrika across all media formats. Partner with internal sales, creative, and marketing teams to design impactfulPrint + Radio + OOH + Digital campaigns. Create proposals that align medical ethics with innovative storytelling and consumer engagement. Develop long-term partnerships withmarketing heads, brand managers, and medical communication agencies. 3. Revenue & Target Management Own and deliver on quarterly and annualrevenue targetsfor new business acquisition in the pharma sector. Negotiate contracts, finalize proposals, and ensure timely closure of deals. Coordinate with the finance and operations teams forbilling, collection, and client servicing. 4. Relationship Management BuildCXO-level relationshipswith key pharma clients and marketing leaders. Represent Rajasthan Patrika atpharma conferences, brand summits, and healthcare marketing forums. Act as acategory ambassador , promoting the power of integrated media for health communication. 5. Insight & Market Intelligence Trackindustry trends, regulatory updates, and media spending patternsin the pharma sector. Share actionable insights with internal teams to shape category strategy and future offerings. Benchmark competitors and identify untapped communication opportunities within the sector. Candidate Profile: Education: Graduate / Postgraduate inPharmacy, Life Sciences, Business Administration, or Marketing. MBA or PGDM inMarketing / Healthcare Managementpreferred. Experience: 8–12 years of professional experienceinpharmaceutical sales, marketing, or business development. Experience working withpharma brands, healthcare marketing, or institutional sales(B2B/B2C). Strictly non-media background— candidates must come from pharma, healthcare, or life sciences sectors. Key Skills and Competencies: Strong understanding ofpharma marketing, brand lifecycle management, and regulatory frameworks. Excellentrelationship-building, networking, and communication skills. Strategic mindset with the ability totranslate brand goals into creative media solutions. Proficiency inconsultative sellingandvalue-based communication. Ability to collaborate effectively with internal and external stakeholders. Self-motivated, disciplined, and target-driven with a problem-solving approach.



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