
Performance Marketing
3 weeks ago
Company Description
Join Cellecor Gadgets Ltd, a proud Indian brand dedicated to expanding possibilities. We champion innovation and are proudly serving India with cutting-edge technology and gadgets. At Cellecor, we are shaping the future with our trendsetting products and solutions, driving progress and making a mark in the industry.
Department: Marketing
Experience: 2 to 6 years
Salary: Up to ₹12 LPA
Company: Cellecor Gadgets Limited
Industry: Consumer Electronics / D2C / E-commerce
Key Responsibilities:- Plan and execute paid marketing campaigns across Google Ads, Facebook, Instagram, YouTube, and other digital platforms to drive traffic, conversions, and ROI.
- Manage performance marketing budgets and ensure efficient spend across channels.
- Conduct A/B testing on ad creatives, landing pages, and targeting strategies to improve performance.
- Monitor and optimize campaign KPIs: CTR, CPC, ROAS, CPA, conversions, and more.
- Collaborate with the content, design, and product teams to align campaign strategies.
- Leverage tools like Google Analytics, Meta Ads Manager, Google Ads, and Data Studio to track performance and generate reports.
- Implement retargeting strategies and customer acquisition funnels across digital platforms.
- Analyze competitor campaigns and market trends to identify growth opportunities.
- Contribute to the overall digital strategy to boost brand visibility and sales.
- 2–6 years of hands-on experience in performance/digital marketing.
- Proven track record of managing D2C campaigns and achieving high ROAS.
- Strong understanding of digital media buying, attribution, tracking, and reporting.
- Proficiency in platforms: Google Ads, Meta (Facebook/Instagram) Ads, YouTube Ads, GA4, Google Tag Manager.
- Good analytical skills and ability to interpret campaign data into actionable insights.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus.
- Ability to work in a fast-paced, deadline-driven environment.
- Experience in electronics or gadget-based D2C brands.
- Familiarity with marketing automation tools (e.g., Klaviyo, WebEngage).
- Knowledge of SEO, affiliate marketing, and influencer marketing.
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