Xerago - SAS CI 360 Consultant - Marketing Automation Tools
4 weeks ago
Description : We are seeking an experienced SAS CI 360 consultant to join our team and play a critical role in managing, implementing, and optimizing customer intelligence solutions using SAS CI 360 platform.The ideal candidate will have a solid background in marketing automation, campaign management, data-driven decision-making, and customer analytics.This role requires strong technical expertise in SAS CI 360, excellent problem-solving abilities, and the ability to collaborate effectively with business stakeholders and cross-functional teams to drive successful marketing initiatives.Key roles & responsibilities :- Design, configure, and implement marketing campaigns and customer journeys using SAS CI 360.- Understand client business requirements and translate them into effective technical solutions.- Develop personalized marketing strategies by leveraging SAS CI 360 modules like Campaign, Engage, Discover, and Audience.Campaign Management & Execution :- Build, execute, and monitor multi-channel campaigns (email, web, mobile, social).- Ensure campaigns are delivered on time, error-free, and aligned with business goals.- Perform campaign testing (A/B testing, control groups, etc.) and track performance metrics.Analytics & Insights : - Analyze customer data to generate actionable insights and recommend improvements.- Use SAS CI 360 analytics capabilities to evaluate campaign performance and ROI.- Support marketing teams with reporting dashboards, predictive modeling, and audience analysis.Technical Support : - Integrate SAS CI 360 with other enterprise systems such as CRM, data warehouses, and external platforms.- Work with APIs and data connectors for real-time personalization.- Troubleshoot technical issues, perform root cause analysis, and provide timely resolutions.Stakeholder Management : - Partner with marketing, analytics, and IT teams to ensure smooth execution of customer intelligence strategies.- Provide training, knowledge transfer, and documentation to end-users and internal teams.- Act as a subject matter expert (SME) for SAS CI 360 capabilities and best practices.Required qualifications & experience : - Bachelors/Masters degree in Computer Science, Information Technology, Statistics, or related field.- 4-6 years of hands-on experience in SAS CI 360 (Customer Intelligence 360) implementation and support.- Strong expertise in campaign design, execution, and optimization.- Experience in marketing automation tools, customer analytics, and audience segmentation.- Proficiency with SQL, data manipulation, and ETL concepts.- Solid understanding of digital marketing channels (email, web, mobile, push notifications).- Familiarity with data modeling, customer journey mapping, and marketing KPIs.Good to have : - Knowledge of cloud platforms (Azure, AWS, GCP) and SaaS-based marketing solutions.- Exposure to Python, R, or other analytics tools for advanced customer modeling.- Experience in API integrations and real-time decisioning engines.- Certification in SAS CI 360 or SAS Marketing Automation.Soft skills : - Strong analytical and problem-solving skills.- Excellent verbal and written communication skills.- Ability to manage multiple projects and stakeholders simultaneously.- Proactive, detail-oriented, and adaptable to fast-paced environments (ref:hirist.tech)
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SAS CI 360 Consultant
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Chennai, Tamil Nadu, India Xerago Full time ₹ 8,00,000 - ₹ 18,00,000 per yearDescription : We are seeking an experienced SAS CI 360 consultant to join our team and play a critical role in managing, implementing, and optimizing customer intelligence solutions using SAS CI 360 platform. The ideal candidate will have a solid background in marketing automation, campaign management, data-driven decision-making, and customer...
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