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Growth Product Manager

2 months ago

Bikaner, India Wizdom: Self Growth Challenge & Book Insights Full time

Job Title: Growth Product Manager


Location: Remote


Summary:

Wizdom is seeking a data-driven and innovative Growth Product Manager to accelerate user acquisition, engagement, and retention within our suite of educational technology products. You'll be a key player in defining and executing growth strategies, leveraging data analysis to identify opportunities, and collaborating with cross-functional teams to drive meaningful results. This role requires a combination of analytical acumen, product sense, and a passion for experimentation.


Responsibilities:

  • Growth Strategy Development:
  • Develop and refine Wizdom's overall growth strategy, identifying key levers for user acquisition, activation, and retention.
  • Define clear growth targets and key performance indicators (KPIs).
  • Develop and maintain a roadmap of growth initiatives, prioritizing experiments and projects based on potential impact.
  • Data Analysis & Experimentation:
  • Utilize Mixpanel (or similar tools) to analyze user behaviour, funnel metrics, and engagement patterns.
  • Design and execute A/B tests to validate hypotheses and measure the impact of growth initiatives.
  • Identify and prioritize areas for product optimization based on data insights.
  • Growth Marketing & Communication:
  • Partner with the marketing team to develop and execute email campaigns, in-app notifications, and other growth-focused communication strategies.
  • Optimize user onboarding flows to improve activation and initial engagement.
  • Track and analyze the performance of marketing campaigns and adjust strategies based on data.
  • Product Enhancements & Features:
  • Collaborate with the product team to identify and prioritize features and enhancements that drive user growth and engagement.
  • Advocate for user needs and ensure growth considerations are integrated into product development.
  • Leverage data to inform feature prioritization and decision-making.
  • Competitive Analysis & Market Research:
  • Continuously monitor competitor strategies and industry trends to identify growth opportunities and potential threats.
  • Conduct market research to identify potential new user segments and growth channels.


Qualifications & Experience:

  • Bachelor's degree (or higher) in a quantitative or technical field, such as Computer Science, Engineering, or Statistics.
  • 3+ years of experience in a growth product management, growth marketing, or data analysis role within an app-based company.
  • Demonstrated experience with Mixpanel or similar analytics platforms.
  • Strong analytical skills and expertise in data manipulation and visualization tools (e.g., SQL, Excel).
  • Experience with A/B testing methodologies and experimentation frameworks.
  • Excellent communication, collaboration, and problem-solving skills.


Preferred Qualifications:

  • Prior experience in the education technology (edtech) industry.
  • Familiarity with growth hacking techniques and user acquisition strategies.
  • Experience with email marketing platforms or marketing automation tools.
  • Strong understanding of user experience (UX) principles and user-centric design.
  • Passion for educational technology and improving learning outcomes through innovative product solutions.


To Apply:

Please submit your resume, cover letter, and a portfolio highlighting your experience with growth strategies, data analysis, and product optimization at hr@wizdomapp.com