Product Growth Expert-Digital Adoption

2 weeks ago


Kolkata, India Ujjivan Small Finance Bank Full time

POSITION DESCRIPTION


JOB TITLE

Product Growth Expert-Digital Adoption

GRADE

SM


DEPARTMENT

Digital Banking

LOCATION

HO


SUB-DEPARTMENT


TYPE OF POSITION

Full-time


REPORTS TO

Lead – Digital Adoption


REPORTING INTO

NA






ROLE PURPOSE & OBJECTIVE

  • Responsible for driving digital adoption and usage for digital products platforms among retail customers. Shifting customers from assisted channels to self-service channels.
  • Responsible to drive digital business with regards to cross sell Deposits and other banking products via digital channels
  • Responsible for increase in overall revenue per customer (Customer Life Time Value – CLTV) through cross-sell and up-sell initiatives which increase the products / customer and customer profitability


SIZE OF THE ROLE


FINANCIAL SIZE

NON-FINANCIAL SIZE

  • Managing OPEX Budgets of 10-15 Crore related to SMS partners, Payments partner and Fintech Partners
  • Drive self-serviced deposits worth Rs 500 Crore
  • Review and validate 20-30 campaigns in a month
  • Portfolio - All retail digital products/platforms
  • Validate 8-10 monthly regulatory reporting
  • Manage pan India escalation related to Digital Channels
  • Oversee financial payments to Digital partners




KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business/ Financials


  • Responsible for driving customer’s adoption and regular usage of low cost digital channels thus resulting in overall reduction in cost of service to customers
  • Create and execute Cross Sell / Up Sell campaigns for all products for existing to Bank Customers
  • Drive Customer engagement program to increase Customer Relationship Value & oversee Digital adoption and usage campaignsOversee Campaigns and process related to onboarding Customers on Digital Channels & Products and its usage, maximize Customers using digital Channels for transactions
  • Drive Business for self service products available on Digital Channels such as deposits, remittance, services and loans (in pipeline)


Customer (Both Internal & External)


  • Create tools, training material and conduct regular training and concalls with branches to ensure knowledge dissemination of digital channel capabilities, driving digital targets through branches and managing processes of addressing customer complaints related to digital channels
  • Plan and monitor Branch Connect Program for feedback and training
  • Coordinates within the department and/or other department in finalizing campaigns (both branch & customer) and its matrix
  • Provide Customer insights to Digital product team and inputs on development prioritization


Internal Process


  • Review and Validates regulatory reporting before submission monthly / quarterly
  • Create and monitor policies/processes related to campaigns, Cross Sell/ Upsell, Branch engagement and Customer feedback
  • Validate campaign impacts and make changes for better impact
  • Prepare monthly /quarterly regulatory reporting’s pertaining to Digital Channels
  • Track and publish Digital campaigns impact to supervisor
  • Publish monthly/weekly/daily digital adoption and usage sheet to branches
  • Creation of various dashboards through MIS for use by branches/Regions/HO
  • Create and monitor lead management process related to cross sell /upsell
  • Share weekly/Monthly updates on departmental KPIs
  • Set up meetings with IT support for continues improvement on customer servicing through Digital Channels
  • Partners contract and SLA management


Innovation & Learning


  • Benchmark Digital platforms and services in industry and provide inputs to Digital product team
  • Monitor and learn best practices from competitors and implement wherever applicable
  • Develop self-learning habit for self and among team
  • Provide support to regional SPOC in branch connect and executing campaigns
  • Review regional SPOC scorecard and take necessary action for gaps
  • Provide feedback and guidance to team members on their performance


MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS



Educational

Qualifications

MBA in Marketing / Finance



Experience(Years and Core Experience Type)

5- 8 years in experience in driving Customer engagement program across retail Digital platforms or Retail Product management



Certifications

  • Certification around data analytics and customer engagement platform
  • Digital Banking from IIBF



Functional Skills

  • Strategizing, creating and implementing 360 degree marketing campaigns Digital Campaign
  • Advanced Presentation & Excel skills
  • Knowledge of banking products and services
  • Qualitative and Quantitative research and analytics to drive actionable insights



Behavioral Skills

  • Team work and team management
  • Decision Making
  • Assertiveness



Competencies

  • Driving Execution
  • Managing relationship
  • Driving Innovation
  • Facilitating Change




KEY INTERACTIONS

INTERNAL

EXTERNAL

  • All Product Managers (Assets & Liabilities)
  • IT – Channels Team & Service
  • Branch Banking & Micro Banking including Branch Managers, RSMs, RBMs
  • National Managers for Risk, Finance & Accounts, Compliance
  • Vertical heads within Digital Banking Department
  • Vendors of Analytics and Marketing Automation Tools
  • Fintech partners and software service providers


  • Sales Counselor

    3 weeks ago


    Kolkata, West Bengal, India ALLEN Digital Full time

    At ALLEN Digital, we're looking for a skilled Sales Counselor to join our team in Kolkata - Chinar Park. As a product expert, you will be responsible for presenting our company's products to new and existing customers.The ideal candidate should have 1-5 years of experience in sales or counseling, preferably in JEE/NEET coaching. You will be working from the...


  • Kolkata, West Bengal, India Outthinc Global Communications Full time

    Company OverviewOUTTHINC Global Communications is a Software Development Organization focused on Digital Products Development and Online Sales. We are seeking an experienced Digital Products Business Growth Specialist to join our team.Job Description:We require a skilled professional with expertise in creating, marketing, and selling digital goods. The ideal...


  • Kolkata, West Bengal, India Digital Piloto Full time

    Job Title: Digital Piloto Sales ConsultantWe are seeking a skilled Sales Consultant to join our team at Digital Piloto. As a Sales Consultant, you will play a critical role in promoting our services and driving business growth.About the Role:The successful candidate will be responsible for scheduling appointments with qualified prospects, delivering product...

  • Digital Sales Expert

    3 weeks ago


    Kolkata, West Bengal, India K9 Advertisement Full time

    We are looking for a highly skilled Digital Sales Expert to join our team at K9 Advertisement. As a Digital Sales Expert, you will play a crucial role in handling incoming website enquiries and converting them into sales for international customers.**Key Responsibilities:**To be successful as a Digital Sales Expert, you will need to have excellent English...


  • Kolkata, West Bengal, India Udaaan Management Full time

    UDAAAN is recruiting a dynamic and highly motivated and creative individual to join our team as a Digital Marketing Expert for it's Kolkata office located in Haridebpur (near Kabardanga mor). This is an exciting opportunity for someone passionate about digital marketing and eager to contribute to the growth and success of the...


  • kolkata, India Growth Loops Technology Full time

    Growth Loops Technology is a technology partner based out of Kolkata, specializing in web development, mobile app development, and AI services for businesses of all sizes. Our team uses cutting-edge technologies like React, Python, and AWS to deliver innovative solutions.Role DescriptionThis is a part-time on-site role for a Graphic Designer at Growth Loops...


  • Kolkata, West Bengal, India Devant It Solutions Pvt Ltd Full time

    Job DescriptionWe are seeking a highly motivated Strategic Business Growth Expert to join our team at Devant It Solutions Pvt Ltd.About the Role:This is an exciting opportunity for a seasoned business development professional to drive growth and expansion for our organization.Responsibilities:Pursue new business opportunities and close deals...


  • Kolkata, West Bengal, India Bangalore Strategic Solutions Private Limited Full time

    Bangalore Strategic Solutions Private Limited is a forward-thinking company seeking an experienced Digital Transformation Expert to join our team. As an Application Architect, you will play a pivotal role in driving digital transformation initiatives using Aras PLM products.We are looking for a seasoned professional with 18 to 20 years of experience in the...


  • Kolkata, West Bengal, India Outthinc Global Communications Full time

    About Outthinc Global CommunicationsWe are a software development organization venturing into digital products development and online sales. To drive our growth, we seek an experienced business strategist with expertise in creating, marketing, and selling digital goods.


  • Kolkata, West Bengal, India Innover Digital Full time

    About Innover DigitalWe are a cutting-edge digital solutions provider looking for a seasoned sales leader to drive our revenue growth and customer acquisition efforts.


  • Bara Bazar, Kolkata, West Bengal, India TP Digital Technologies Full time

    Walk - In Interview are going Freshers/Interns are also welcome We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels. - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against...


  • Kolkata, India Webstrummer Infolab Full time

    **About this position****: - Digital Marketing Specialists should have a bachelor’s degree in Marketing, Business, English or other fields that enhance their ability to create original content relevant to promoting your business’s products and services. They should also have previous sales and customer service experience, in order to understand how to...


  • Kolkata, West Bengal, India ITC Full time

    At ITC, we are seeking a highly skilled Digital Media Marketing Strategist to drive the performance media marketing strategy for our D2C operations across personal care brands and categories. As a key member of our team, you will focus on optimizing digital advertising campaigns to achieve sales and growth objectives.Key Responsibilities:Strategy...


  • Bara Bazar, Kolkata, West Bengal, India TP Digital Technologies Full time

    Walk - In Interview are going Freshers/Interns are also welcome We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels. - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against...


  • Kolkata, West Bengal, India crackadeal Full time

    Join Crackadeal as a Product Development ExpertWe are seeking a highly skilled and innovative Product Development Expert to lead our efforts in solving the prevailing rental scenario. As a key member of our team, you will be responsible for driving data-driven decision-making, creative problem-solving, and product development mindset.Key...


  • Kolkata, West Bengal, India Metrixo Digital Full time

    At Metrixo Digital, we are looking for a skilled Digital Content Specialist to join our team. As a key member of our content creation department, you will play a crucial role in developing and delivering high-quality digital content that engages our target audience.The estimated salary for this position is around $13,900 - $15,900 per month, depending on...


  • Kolkata, India Peoplemint Consultants Full time

    About the Company - Hiring for Kolkata location !!!Looking for "Digital Product Manager" for Wealth Management in a leading Bank.Location-Kolkata.Overall experience of 5+ years preferably in the BFSI, having worked as digital product manager wealth for building digital onboarding, servicing journey for wealth products i.e. MF, Insurance, ASBA, Demat etc....


  • Kolkata, India Peoplemint Consultants Full time

    About the Company- Hiring for Kolkata location !!!Looking for "Digital Product Manager" for Wealth Management in a leading Bank.Location-Kolkata.Overall experience of 5+ years preferably in the BFSI, having worked as digital product manager wealth for building digital onboarding, servicing journey for wealth products i.e. MF, Insurance, ASBA, Demat etc. Have...

  • Growth Manager

    3 months ago


    Kolkata, India Mahindra Rise Full time

    Company: Mahindra Last Mile Mobility Limited Responsibilities & Key Deliverables Develop and implement effective sales strategies tailored to metro markets to drive adoption and sales of 3/4 wheel EVs. Cities – Mumbai, Kolkata, Chennai, Bangalore, Delhi, Ahmedabad, Jaipur Collaborate with Sales, Retail Finance, network and marketing teams to ensure...


  • Kolkata, West Bengal, India TechiEvolve Global IT Solutions Full time

    Job Title:Digital Marketing Strategist - Performance Marketing Expert Company Overview:Techievolve Global IT Solutions is a cutting-edge digital marketing agency headquartered in the USA with a dynamic team based in Kolkata. We specialize in providing comprehensive digital solutions, including SEO, paid advertising, web design, and social media management,...