Digital Marketing Associate

4 weeks ago

Kozhikode, India Crackle Technologies Full time

About the job :

As a part of the Digital Marketing team at Crackle, you will be responsible for developing and executing a comprehensive digital marketing and social media strategy that strengthens our brand presence, attracts new clients and fuels our business growth.


Key Responsibilities :

Content creation:

  • Craft compelling and informative content across various digital channels (e.g., websites, blogs, social media)
  • Experiment with different content formats (e.g., videos, infographics) to maximize impact

Digital advertising & social media:

  • Manage company profiles across key platforms (e.g., , Twitter, Facebook, Instagram)
  • Execute digital advertising and social media strategy that increases brand awareness, engages our target audience, fuels our community growth and drives lead generation.

Analytics & reporting:

  • Track key performance indicators (KPIs) across all digital marketing channels
  • Utilize data insights to measure campaign effectiveness and identify areas for improvement
  • Generate regular reports to communicate performance to stakeholders
  • Stay up-to-date on the latest digital marketing trends and technologies


Minimum Qualifications :

  • Master's degree in Management or a related field from Tier 1 institutes  


Preferred Qualifications :

  • Strong communication and presentation skills
  • Data-driven approach to problem-solving and analysis
  • Ability to work independently and manage multiple priorities in a fast-paced environment
  • Entrepreneurial spirit and a passion for driving growth


About Crackle : 


A vibrant digital publisher ecosystem is essential for a healthy and useful internet. Digital publishers create and distribute high-quality content that informs, entertains, and educates us. They also play a vital role in holding powerful institutions accountable and promoting a diversity of voices.


Digital publishers rely on advertising for monetisation. However, advertising growth is challenged due to a number of factors, including the rise of ad blockers, privacy regulations, and the dominance of large tech platforms. Over time, this can lead to a decline in the quality of information available online, which is harmful to everyone.


At Crackle, our mission is to enable publishers to maximize their earning potential and build sustainable business. Our technology leverages AI/ML to help publishers maximize their monetisation efforts, creates efficiencies by automating manual processes and enhances their overall user experience and engagement. We are deeply committed to creating a vibrant and thriving publisher ecosystem for a better internet.


After spending several years at Google, our founders are now building a company with similar values and culture. We are passionate about creating a workplace where everyone feels valued, respected, and supported, and where we can all work together to make a positive impact on the world. Innovation, collaboration, and diversity - are essential for building a great company. We are committed to creating a workplace where everyone feels comfortable sharing their ideas, taking risks, and learning from each other. 


We are excited to be on this journey, and we look forward to building a company that is both successful and meaningful.

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