Digital Marketing

5 days ago


Gurugram, India Neelkanth Hospital Full time

Digital Marketing Specialist – IVF/Infertility CampaignsLocation: Neelkanth Hospitals Private Limited Job Type: Full-Time Experience: Minimum 2 years Industry: Healthcare / Fertility / IVF ClinicsAbout Us:We are a leading fertility healthcare provider focused on offering world-class IVF and infertility treatments. As we continue to grow, we’re looking for a results-driven Digital Marketing Specialist who has hands-on experience running paid campaigns and a deep understanding of the unique compliance and messaging challenges in fertility advertising.Key Responsibilities:Paid Campaign Management:Plan, execute, and optimize Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads campaigns focused on IVF, IUI, and infertility services.Monitor daily performance metrics (CTR, CPC, CPA, ROAS) and continuously improve campaign efficiency.Conduct keyword research, audience segmentation, and A/B testing for ad creatives and landing pages.Reporting & Analytics:Create weekly/monthly performance reports with insights and actionable recommendations.Utilize tools like Google Analytics, Google Tag Manager, and Meta Pixel for tracking and optimization.Compliance & Ethical Advertising:Ensure all ads follow Google’s Healthcare Policies, Meta’s advertising guidelines, and local advertising regulations related to IVF and medical services.Work closely with internal compliance/legal teams to review campaigns before launch.Requirements:Minimum 2 years of hands-on experience in:Google Ads (Search, Display, YouTube)Meta Ads (Facebook & Instagram)LinkedIn AdsProven experience in healthcare or fertility marketing, preferably IVF or infertility treatment campaigns.Strong understanding of ad targeting strategies, especially around sensitive health-related content.Working knowledge of Google Analytics, GTM, Meta Pixel, and other performance marketing tools.Ability to manage budgets, timelines, and multiple campaigns simultaneously.Excellent communication, reporting, and analytical skills.What We Offer:Opportunity to work with a purpose-driven healthcare brand.Supportive team culture and a chance to make real impact in people’s lives.Competitive salary and performance-based incentives.How to Apply:Please send your updated resume, portfolio of campaigns managed, and a brief cover letter to Ms. Minu Churiwal : 9205884588 , Hr@neelkanthhospital.com#DigitalMarketingJobs #MarketingJobs #PerformanceMarketing #GoogleAdsExpert #MetaAdsSpecialist #LinkedInAds #PaidAdsSpecialist #HiringNow #JobOpening #MarketingCareers



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