Senior Brand Manager
3 weeks ago
Senior Brand Manager Expertise:
- Must have experience managing mid to large-sized brands in a fast-paced environment.
- Developed and implemented comprehensive brand strategies that drive business outcomes through consumer-focused solutions.
- Conducting market research to understand consumer behavior, market trends, and competitive landscape to inform brand strategy.
- Developing and overseeing the execution of marketing campaigns across various channels, including digital, social media, print, and events.
- Ability to think strategically and convert these strategies into actionable operational plans.
- Manage the product lifecycle from concept to launch, including product positioning, pricing strategy, and promotional activities.
- Monitor and analyze brand performance metrics, including sales data, market share, and customer Work closely with sales, product development, and customer service teams to ensure a cohesive approach to brand management.
- Foster strong relationships with internal stakeholders to align brand initiatives with overall business goals.
- Demonstrate strong stakeholder management skills by building and maintaining relationships with key partners, including marketing agencies, media outlets, and influencers.
- Develop and implement strategies to enhance customer experience and loyalty with a strong bias for consumer-first thinking.
3.Problem Solving:
- Ability to work with speed and efficiency in an ambiguous environment, identifying and addressing market challenges such as shifts in consumer behavior, competitive pressures, and economic changes.
- Develop contingency plans and innovative solutions to navigate market uncertainties and capitalize on emerging opportunities.
- Manage brand-related crises effectively, including negative publicity, product recalls, and other issues that may impact brand reputation.
- Develop and implement crisis communication plans to mitigate damage and restore brand trust.
- Continuously seek ways to improve brand management processes and practices.
- Stay updated on industry trends, best practices, and emerging technologies to ensure the brand remains competitive and relevant.
- Use data-driven insights to make informed decisions and optimize marketing strategies.
To succeed in the role:
Impact:
- Enhanced Brand Awareness and Market Positioning.
- Improved Customer Engagement and Loyalty.
- Increasing Market Share.
- Driving Revenue Growth.
- Influencing Product Strategy.
Qualification & Experience (type & industry):
- Any graduate degree from tier 1 institute, MBA a plus.
- 4-7 years of experience after graduation (Teir 1 Institute) or 3-5 years of experience post MBA from a tier 1 institute.
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