Senior Product Manager_B2C/D2C digital product- Acquisition

2 weeks ago


New Delhi, India Hireginie Full time

Senior Product ManagerAbout Our Client: The company is a digital platform in the spirituality and wellness sector, offering tailored apps to help users with personal growth and well-being. It combines technology with traditional practices to deliver engaging content and experiences that drive long-term user retention. The brand aims to cater to individuals seeking high-quality and authentic devotional products, blending traditional craftsmanship with modern convenience.Job Role: Senior Product ManagerLocation: HSR Layout, BangaloreExperience: 4-8 Years (3+ years in core B2C/D2C product management)Qualification: Engineering or Management degree from a premier institute — IIT, BITS Pilani, IIM, ISB preferred.About the role: In this role, you’ll own how millions of users discover, engage, and contribute on our platform — shaping the user funnel from first interaction to paid experience.Your north star: Maximise reach, retention, and revenue — without losing the soul of the product.Key Responsibilities:1. Drive Acquisition:- Build and optimise user acquisition funnels across channels — app store, organic, performance marketing, referrals, and partnerships. - Work closely with marketing and data teams to identify high-LTV cohorts and improve conversion from install → registration → engagement. - Design and run experiments (landing pages, creatives, onboarding flows) to improve activation rates.2. Lead Monetisation Strategy:- Define the monetisation roadmap — from subscriptions and microtransactions to content and service-led products. - Partner with design, engineering, and CRM to build frictionless purchase and renewal experiences. - Optimise pricing, packaging, and offer design through A/B testing and cohort analysis. - Measure ROI and CLV impact; evolve the monetisation engine using data-driven insights.3. Product Ownership & Roadmapping:- Define, prioritise, and deliver the growth product roadmap. - Collaborate cross-functionally with marketing, growth, CRM, design, and data teams. - Balance experimentation velocity with quality and user experience integrity.4. Data-Driven Decision Making:- Use quantitative and qualitative insights to inform decisions — from feature prioritisation to user segmentation. - Leverage analytics tools (Amplitude, Mixpanel, BigQuery, Looker, etc.) for growth experimentation and reporting.5. Leadership & Collaboration:- Mentor junior PMs or analysts working on growth pods. - Influence stakeholders across business, marketing, and product to align on revenue goals.Requirements:- Experience: Must have minimum 4-8 Years (3+ years in core B2C/D2C product management) experience, with measurable impact on Revenue, ARPU, Conversion Rate, Repeat Transactions, Retention, and Engagement. - Past KPIs must include Revenue, Conversion, ARPU, and Repeat Transactions. - Proven track record of delivering impactful digital products in high-growth environments. - Strong analytical skills with expertise in interpreting complex datasets. - Excellent communication and stakeholder management skills.#productmanagement #productpricing #productstrategies #productmonetisation #acquisition



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