Digital Marketing Specialist
3 weeks ago
Position: Digital Marketing Specialist
Job Summary:A Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. They play a key role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Key Responsibilities:- Develop and Manage Digital Marketing Campaigns:
- Plan and execute all digital marketing campaigns including SEO/SEM, email, social media, and display advertising.
- Social Media Management:
- Create, curate, and manage published content (images, video, written, and audio) across various social media platforms.
- Monitor, listen, and respond to users in a social way while cultivating leads and sales.
- SEO (Search Engine Optimization) and SEM (Search Engine Marketing):
- Optimize website content for search engines to improve ranking.
- Conduct keyword research and integrate it into the content strategy.
- Content Marketing:
- Develop engaging content for articles, blogs, social media, and the company website.
- Email Marketing:
- Create email marketing campaigns to promote products or services.
- Ensure marketing messages are conveyed clearly and delivered properly to prospects.
- Analytics and Reporting:
- Analyze digital marketing data and prepare performance reports to provide actionable insights.
- Manage and Maintain the Company Website:
- Ensure the website is user-friendly, up-to-date, and optimized for search engines.
- Strong understanding of current online marketing concepts, strategy, and best practices.
- Experience in SEO, PPC, email marketing, and social media.
- Excellent verbal and written communication skills.
- Proficient in using marketing software and tools like Google Analytics, Hootsuite, MailChimp, etc.
- Basic knowledge of HTML and CSS is a plus.
- Proven experience as a Digital Marketing Specialist or similar role.
- Experience with B2C social media, Google AdWords, and email campaigns.
- Knowledge of web design and development.
- Familiarity with analytical and database tools.
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