Hindustan Times

2 weeks ago

Gurgaon, India HT DIGITAL STREAMS LIMITED Full time

Company - HT Digital - Delhi NCR (On-site)

HT Digital Streams is looking for an experienced professional (6+ years) to drive ad tech strategy, pricing, and monetization across platforms. The role spans platform pricing, audience selling (CDP), ad innovation, automation, and campaign performance optimization. You'll lead cross-functional projects, benchmark industry trends, deploy new ad formats, and partner with tech teams to enhance platform Responsibilities:

1- Platform Pricing

- Work on the Pricing Cell for Direct sales, and drive pricing across products.

- Drive overall platform pricing growth by ensuring the right mix of ads from various business units & ad innovations across products

2- Supporting Audience Selling Business (Customer Data Platform/CDP)

- Drive the product roadmap for the CDP platform to enable sales

- Competition benchmarking on CDP offering across the industry, and bridging the gap between Client expectations & product delivery

- Program managing data enrichment activity to ensure campaign performance

3- Industry Benchmarking, Ad Innovation & development

- Deployment of New/innovative Ad units & Pricing (CPM) which help improve CTR and/or absolute revenue through better CPMs

- Adoption rate of these New/innovative Ad units

- Video Ads : Understanding the competitive landscape/Opportunity size, Creating the inventory & GTM deck for rollout leading to monetisation

- Global Competition benchmarking on new ad formats/revenue models

4- Automation projects with in-house teams & external partners

- Programmatic pricing by geography & platform

- Audience related: Cohort automation for CTR delivery

- New partner/capability identification/integration for Revenue uplift for Programmatic, Audience & Ad Ops

5-Campaign performance KPIs/ Operational Metrics

- Ad ratio, Viewability, CTR, etc to be monitored for fluctuations & solved for with Product/Tech teams

- Programmatic partner implementation on site for Ads & Widgets

6- Platform efficiency

- Website audit to drive faster identification & resolution of issues; Any gaps in implementation/live environment to be highlighted & solved

- Work with Tech to fix bugs caused due to Ad Partners, and ensure web vitals (CLS/PLT/LCP/etc) are Any Bachelor's degree. (Master's degree preferred).

- 6+ years of experience in ad tech, programmatic advertising, or a similar role within a media or tech company.

- Expertise in ad tech platforms, technologies, and tools (e.g., Google Ad Manager, SpotX, The Trade Desk, etc.).

- Proven experience leading cross-functional teams and driving strategic projects in ad technology and monetization.

- Strong analytical skills and experience in optimizing campaign performance based on data insights.

- Familiarity with web vitals and performance metrics (e.g., CLS, LCP, PLT) and their impact on ad serving.

- Familiarity with ad revenue models such as CPM, CPC, CPA, and their impact on campaign strategies.

(ref:iimjobs.com)

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