Marketing Director-Banking

1 day ago

Gurugram, India Intellect Design Arena Ltd Full time

JD

Role-Marketing Director

Grade-VP

Location-Gurgaon

Reporting-CMO

Exp-17-21

Mode of Working-Office

Mandatory-Fintech/Global Bank/Exp in Lending, Core Banking



Purpose

● You will be responsible for strategic planning, identifying and analysing customer demand, developing the annual marketing plan, building campaign programs, generating and managing the funnel, planning and running campaigns and events, working with press and industry analysts, liaising with senior stakeholders, and managing the budget to maximize return on Marketing Investment.


● End-to-end marketing of complex digital projects – working with highly skilled multidisciplinary/cross functional teams both on-shore and off-shore – and ensuring our client’s expectations are managed and met


Key Accountabilities

● Lead Marketing for Lending, Cards, Core Banking amongst other Banktech solutions.

● Lead Regional Marketing for select countries as per Business need and holistically own the mandate of driving Brand, Thought Leadership, Media and business initiatives.

● Develop global campaigns / marketing initiatives, to meet the specific regional goals and market opportunity, ensuring alignment with senior stakeholders;

● Industrialize and develop global campaign topics and global launch plans based on the needs of targeted buyers across relevant banking and finance segments;

● Support an appropriate mix of integrated campaign tactics, including major events, event series, round

tables, email, webinars, telemarketing, social media, etc., to support the Regions;

● Report on KPIs, track results, manages the lead qualification and handover process to Inside Sales.

● Authoring white papers, blogs. Create new format content with key industry partnerships.

● Working with customers on joint press releases and also to create new opportunities to heighten Brand Awareness + recognition in the market.

● As a senior member of the team, you will also be required to guide, mentor team members.


Required Skills / Abilities

* Experience: 15+ year in operational/field marketing or similar functions

* Having Banking / Banktech experience is a must.

* Product Management (Digital Marketing Platform strategy, development, positioning and market launch)

* Digital Transformation programs (Strategy, Technology, Execution & Adoption)

* Developing strategic partnerships & alliances with digital agencies, analyst firms & technology companies.

* Business development, managing corporate business plans and driving Enterprise-wide initiatives

* Strong track record of B2B field marketing and demand generation (especially lead generation and nurturing,

marketing campaign execution and measurement);

* Experience of market research analytics, strategic planning, campaign development, budget management,

events, email and nurturing, digital and social media;

* Should be able to build campaigns and drive thought leadership through Brand Strategy, Content Marketing, Creative Development, Marketing Automation, Growth Hacking, Online Reputation Management

* Hands-on experience and proficiency with marketing automation platforms (Hubspot, GA, , Marketo, Eloqua or the like), and Salesforce is required;

* Good track record of marketing or sales operations in B2B field marketing or in demand generation;

* Technology-savvy, with keen interest in emerging technologies and ‘all things digital’;

● Bachelor’s degree in Marketing, Business or Communications required.


● Excellent communication and client management skills.

● Must be a self-starter, who is able to work in a fast paced dynamic environment.

● Open for travel on demand as deemed necessary for the project delivery


What We Offer

● A multifaceted job with a high degree of responsibility and a broad spectrum of opportunities.

● The chance to work on some of the most challenging, relevant problems in financial services & technology.


About Us:

Intellect Design Arena Ltd is an enterprise-grade financial technology leader, providing composable and intelligent solutions for futuristic global financial institutions across 57 countries. Intellect’s revolutionary First Principles Thinking-based Enterprise Connected Intelligence Platform, eMACH.ai, is the most comprehensive, composable, and intelligent open finance platform in the world. With an impressive array of 329 microservices, 535 events, and over 1757 APIs, eMACH.ai enables financial institutions to design and deploy future-ready technology solutions that provide a significant global competitive edge.


With three decades of domain expertise, Intellect offers a full spectrum of banking and insurance technology products through four lines of business: Global Consumer Banking (iGCB), Global Transaction Banking (iGTB), IntellectAI and Digital Technology for Commerce (iDTC). Intellect is a pioneer in applying Design Thinking and our 8012 FinTech Design Center, the world's first Design Center dedicated to Design Thinking Principles, underscores our commitment to continuous and impactful innovation, addressing the ever-growing need for digital transformation. We proudly serve over 270 customers worldwide, supported by a diverse workforce of solution architects and domain and technology experts in major global financial hubs. For more information about Intellect, visit


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