OptiSol Business Solutions
4 weeks ago
Digital Marketing Specialist (IT Domain)
Experience 4+ Years Experience.
Work Location Chennai | Hybrid.
Salary As per Industry Standards.
- Are you a results-driven Digital Marketer with a passion for IT products and services? Were on the hunt for a dynamic marketing pro to help us elevate our digital presence across USA & UK
markets.
- If you have a proven track record in the IT industry, we want to hear from you
Role Overview:
- We are looking for a Digital Marketing Specialist with 4+ years of experience in promoting IT products, services, or solutions, ideally with deep understanding of B2B marketing strategies for the USA and UK regions.
Key Responsibilities:
- Develop and execute digital marketing strategies tailored to IT products/services.
- Run and optimize lead generation campaigns on platforms like Google Ads, LinkedIn, and Meta.
- Plan and manage content marketing, SEO/SEM, email campaigns, and performance tracking.
- Create and manage marketing funnels targeting B2B clients in US & UK.
- Collaborate with sales and product teams to align marketing initiatives.
- Monitor, analyze, and report performance metrics to drive ROI and lead conversion.
Ideal Candidate:
- 4+ years of hands-on experience in Digital Marketing for IT Products/Services.
- Strong knowledge of B2B tech marketing with a focus on US & UK markets.
- Experience with tools like HubSpot, Google Analytics, SEMrush, LinkedIn Campaign Manager, etc.
- Excellent written and verbal communication skills.
- Proactive, analytical, and detail-oriented with a growth mindset.
Bonus Points:
- Experience working with SaaS or Cloud-based IT solutions.
- Previous work with a global or remote team.
Ready to take your digital marketing role to the next level? Join us and make an impact in the IT world
(ref:iimjobs.com)-
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