Growth Specialist
2 weeks ago
GTM Manager (Creditsin)Role:GTM Manager (Go-To-Market Strategy & Growth) Location:Bengaluru (Hybrid) Company:Navavista Technology Ventures Pvt Ltd (Creditsin) About CreditsinCreditsin is India’s upcoming zero-investment referral marketplace for credit cards, loans, and real estate, under Navavista Technology Ventures Pvt Ltd. We aim to reach12 lakh users in the first year , with a strong focus onTier 2–3 inclusionand adual-payout systemfor both referrers and customers. ResponsibilitiesMarket Research & Strategy:Analyze fintech competitors and define positioning. User Acquisition:Drive app installs via organic + paid channels (blogs, influencers, WhatsApp, UGC creators). Referral Program Scaling:Optimize referral mechanics, gamification, and incentives. Community Building:Onboard student/homemaker/micro-influencer networks. Product GTM Alignment:Work with dev team to ensure features (referral, payout tracker, notifications) match user expectations. ASO & App Store Launch:Manage keywords, descriptions, screenshots, ratings, and reviews. Campaign Management:Execute launch campaigns, UGC challenges, referral contests. Analytics:Build dashboards (Firebase, Apptrove, Branch.io) and report weekly KPIs. Partner Sync:Coordinate with banks/NBFCs on joint GTM assets and co-branded campaigns. Requirements3–6 years of experience in GTM, growth marketing, or fintech product launches. Strong understanding ofreferral/affiliate modelsandfintech ecosystem . Hands-on withFirebase, Branch.io, ASO tools, WhatsApp automation . Experience in buildingearly user growth playbooks (0 → 1 lakh downloads) . Excellent project management and cross-team collaboration skills. Hustler mindset: willing to experiment, learn fast, and scale rapidly. Nice-to-HavePrior experience infintech lending/credit cards/DSA distribution . Exposure tocommunity/influencer marketing at scale . Understanding ofcompliance requirements (RBI/NBFC guidelines) . Engagement ModelDuration:3–6 months (extendable based on performance). Compensation:Fixed stipend (₹50k–₹75k/month depending on experience) +performance bonus linked to installs & referral activity . Deliverables: 30k–50k installs in first 60 days. Active referral community (min. 2k–3k referrers onboarded). Daily/weekly KPI dashboard reporting. Why Join Creditsin Now?Be at theground floorof India’s next big fintech referral marketplace. Direct impact onapp downloads, referral growth, and revenue funnel . Work alongside thefounder & leadership teamwith fast decision cycles. Possibility oflonger-term roleif mutual fit post-MVP
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FirstPrinciples Growth
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Growth Marketing Specialist
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Growth marketing specialist
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Growth Marketing Specialist
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Growth Marketing Specialist
4 days ago
New Delhi, India Infrasity Full timeAbout InfrasityInfrasity helps early-stage AI, DevTool, and Infrastructure startups grow organically by building developer-focused GTM engines from technical blogs and SDK documentation to explainer videos and community campaigns.We’ve worked with fast-growing engineering companies across the globe and are now expanding our growth team.Role OverviewWe’re...