Marketing Scientist II
2 weeks ago
What you'll be doing in your new job:
. Become an expert in Kvantum marketing analytics platform to perform statistical analysis and modeling as well as engage with Kvantum data science, marketing science & product dev teams to deliver end to end MMM (“Marketing Mix Modeling”) engagements.
. Leverage understanding of statistical techniques and hypothesis development to design tests/ experiments, analyze data, draw conclusions with actionable recommendations to help Yum it's Brands & Franchisees, and external Fortune companies with data driven decision making.
. Understand the outcomes of complex MMM and attribution models (AI/machine learning) to support Yum And external stakeholders along with their media agencies in building strategic media plans.
. Build powerful brand story using models with business & technology context, latest marketing activities in real-world.
. Generate predictive models and optimization scenarios to support budget planning.
Required skills
Master’s degree with - years of experience in business analytics OR bachelor’s degree with years of management consulting experience with top tier companies.
• Good understanding of the statistical models & variables typically used in marketing, customer, category, and/or pricing analytics.
• Tell a data informed story leveraging MS Power point.
• Analyze data leveraging various tools - MS Excel, SQL, and/or Python
• Deliver recommendations to senior leadership.
Note: Apart from “must haves”, If you understand any of these (QSR, CPG, Retail, Aggregators) domains at deeper level and/or you have a knack to analyze any business leveraging data, it will set you apart.
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