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Senior Media Buyer

2 months ago

Bengaluru, India Fawwnity Full time

Position: Senior Media Buyer

Location: Bangalore, Karnataka

Company: Fawwnity


About Fawwnity:


Fawwnity is a dermatologist-backed D2C skincare brand that combines the expertise of clinical dermatology with cutting-edge skincare innovation. Founded with a commitment to science-driven formulations and biocompatibility, Fawwnity’s mission is to deliver clean, effective products designed to address real skin concerns. Each product is meticulously formulated by dermatologists, ensuring that every ingredient serves a purpose, helping users achieve healthier, more radiant skin. As a fast-growing D2C brand, Fawwnity strives to offer transparency, efficacy, and skin health at the core of its ethos, building trust with customers through science and results.


Key Responsibilities:


1.Develop Comprehensive Growth Strategy:

  • Formulate and execute a full-funnel growth strategy that drives customer acquisition, retention, and lifetime value across multiple channels.
  • Analyze market trends and customer behavior to identify new growth opportunities, optimize conversion rates, and improve customer experience.
  • Work closely with the executive team to align growth goals with broader business objectives.


2.Lead Paid Advertising (Google & Meta):

  • Own all aspects of performance marketing, including Google Ads, Meta Ads, and other digital ad platforms, optimizing for ROAS, CAC, and overall growth.
  • Strategically manage budgets, conduct A/B testing, and refine campaigns to maximize the efficiency of paid media efforts.
  • Collaborate with the creative team to develop high-converting ad creatives and test new formats for better engagement.


3.Creative Strategy & Campaign Execution:

  • Lead the development of creative strategies that resonate with Fawwnity’s target audience and reflect the brand’s unique identity.
  • Partner with content, design, and branding teams to produce data-driven ad creatives, ensuring consistency across campaigns while optimizing for conversion.
  • Continuously test new creative concepts, messaging, and formats to maintain relevance and engagement in a competitive market.


4.SEO & Organic Growth:

  • Own and execute SEO strategies to drive long-term organic growth, focusing on technical SEO, content optimization, and keyword strategy.
  • Collaborate with content teams to create high-quality, search-optimized content that educates and engages users while aligning with key growth goals.
  • Track and improve organic rankings, organic traffic, and domain authority through on-page and off-page SEO techniques.


5.Influencer Marketing & Strategic Partnerships:

  • Build and manage influencer marketing campaigns that align with Fawwnity’s brand values, leveraging partnerships with relevant influencers and affiliate programs to expand reach.
  • Identify and establish strategic brand collaborations and partnerships to enhance customer acquisition and increase brand visibility.
  • Monitor the effectiveness of partnerships and influencer campaigns, tracking metrics such as engagement, reach, and conversions.


6.Conversion Rate Optimization (CRO):

  • Lead CRO efforts to improve on-site performance, enhance user experience, and increase conversion rates across key touchpoints, such as the website and landing pages.
  • Conduct A/B testing on product pages, checkout flows, and user interfaces to identify opportunities for improving conversion metrics.
  • Implement iterative changes based on data insights to refine the user journey and optimize for both first-time and repeat purchases.


7.Retention & Lifecycle Marketing:

  • Develop and execute comprehensive email marketing, SMS, and push notification strategies aimed at improving customer retention and maximizing lifetime value.
  • Use customer data to segment audiences, delivering personalized and timely campaigns to boost engagement and reduce churn.
  • Design loyalty programs, referral initiatives, and retention campaigns that keep customers coming back.


8.Data Analytics & Performance Reporting:

  • Continuously monitor key performance indicators (KPIs) across all growth channels, using data insights to refine strategies and drive performance improvements.
  • Provide detailed growth reports and analysis to the executive team, offering actionable insights and recommendations based on data trends.
  • Utilize tools like Google Analytics, Facebook Ads Manager, and SEO platforms (SEMrush, Ahrefs, etc.) to optimize campaigns and measure success.


9.Leadership & Cross-Functional Collaboration:

  • Lead, mentor, and grow a team of performance marketers, SEO specialists, and growth strategists, fostering a collaborative and innovative work environment.
  • Work closely with cross-functional teams including product development, customer service, and operations to ensure a cohesive approach to growth.
  • Manage external agencies and vendors for specialized services, ensuring alignment with Fawwnity’s growth objectives.


What We Offer:


  • Alternate Saturdays off to ensure work-life balance.
  • 1 Privilege Leave and 1 Menstrual/Sick Leave per month to support flexibility and well-being.
  • Monthly Team Dinners to foster a collaborative and fun team environment.
  • Competitive salary with performance-based bonuses.
  • Opportunities for rapid career growth in a fast-paced, innovative D2C brand.
  • The chance to shape and execute high-impact growth strategies that will drive the future success of the brand.


Only Apply If:


  • You have a proven track record in scaling D2C brands through paid advertising, SEO, and creative growth strategies.
  • You thrive in a fast-paced, growth-driven environment and have a hustle mindset.
  • You’re highly analytical, data-driven, and capable of taking full ownership of growth channels.
  • You possess a deep understanding of D2C growth mechanics and are excited to lead impactful campaigns