Media Buyer

3 months ago

Bengaluru Karnataka, India Meta Folks technologies Full time

**Media Buyer**
**Experience-( 2-4 Yrs)**

**Locations-Bangalore & Delhi**

**Interview process>> resume shortlist>> assignment >> 3 Rounds of interview.**

**What will your day look like?**

1. Planning, executing, and optimising conversion campaigns across Facebook and Google properties.

2. Continuously monitoring campaign performance and implementing optimisations to maximise scale, ensuring that KPIs and objectives are met both short and long term.

3. Managing and distributing budgets effectively to consistently meet client expectations

4. Compile and analyse daily data in Sheets to find insights on what's working and what's not working

5. Identifying multiple buyer personas and conducting audience research based on these personas

6. Analysing drops in performance, finding the root cause of these drops, and coming up with all the possible solutions to solve the problem

7. Realising patterns from daily data and finding opportunities to further improve campaign performance, i.e., increase scale and decrease CPAs and CPLs

8. Ideate and regularly test new ad copies, creatives, audiences and campaigns

9. Work closely with content, creative and web development teams to ensure impeccable ad copies, ad video scripts, landing pages by relaying clear requirements that are data-driven
- 6 months of experience running conversion campaigns across Facebook, Instagram, Google and YouTube at six or seven figure budgets
- Excellent prioritisation and project management skills
- Access to a stable and fast internet connection

**Skills and personal qualities you MUST have**:

- You have next-level Analytical Skills combined with a love for analysing raw data - and to be able to convert the raw data into actionable insights
- You are a self-starter with a go-getter attitude
- You are a great trouble-shooter, with the drive to resolve new problems on your own
- You are resourceful and creative, able to ideate or recognise potential media buying opportunities.
- You have great written and spoken communication skills
- You are a team player, but able to work on your own when necessary
- You are proactive instead of reactive, and like to respond over any communication channel on time
- You are always available for calls and maintain punctuality

Pay: Up to ₹700,000.00 per year

**Experience**:

- Media buying: 2 years (required)

Work Location: In person

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