InSolare Energy

Assistant General Manager - Marketing Responsibilities:- Strategic Marketing & Leadership- Develop and execute marketing strategies aligned with overall business objectives.- Drive product positioning, brand awareness, lead generation, and market penetration plans.- Lead and mentor a team of marketing professionals across digital, creative, and content roles.- Own and manage the annual marketing calendar, budget planning, and ROI tracking.Digital Marketing & Performance:- Oversee digital campaigns across Google Ads, SEO/SEM, social media, email, and retargeting platforms.- Optimize digital funnel performance, cost per acquisition (CPA), and customer lifetime value (CLTV).- Manage marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush) for actionable insights.Branding & Communications:- Build and reinforce brand identity through consistent messaging across platforms.- Manage PR, media relationships, influencer collaborations, and agency partners.- Ensure high-quality marketing collateral, including brochures, case studies, and presentations.Campaigns & GTM Strategy:- Plan and execute product/service launches in collaboration with sales and product teams.- Lead integrated marketing campaigns across multiple channels.- Conduct market research and competitive analysis to inform strategy.CRM & Marketing Automation:- Manage lead nurturing workflows, email drip campaigns, and engagement scoring via CRM platforms (e.g., Salesforce, Zoho CRM, HubSpot).- Support sales enablement with automated lead management and conversion insights.Technical & Marketing Tools Expertise:- Digital Advertising Platforms: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager- SEO/Analytics: Google Analytics (GA4), SEMrush, Moz, Google Search Console- CRM & Automation: Salesforce, HubSpot, Zoho CRM, Marketo, Mailchimp- Design & Content: Canva, Adobe Creative Suite, Figma (for briefs/UI), Grammarly- Project & Campaign Management: Trello, Asana, Monday.com, Notion- Web & CMS Tools: WordPress, Webflow, HTML basics, UTM tracking, Tag Manager- Social Media & ORM Tools: Hootsuite, Buffer, Sprout Social (ref:iimjobs.com)