Director - Digital Planning

3 weeks ago

New Delhi, India Publicis Groupe Full time

Key Responsibilities: Strategic Leadership Lead end-to-end digital media planning across channels including display, video, mobile, social, and programmatic. Develop comprehensive media strategies aligned with client objectives, audience insights, and market trends. Provide thought leadership on emerging platforms, ad technologies, and measurement frameworks. Partner with strategy and data teams to develop integrated communications frameworks. Client Management Serve as the senior point of contact for digital planning discussions with clients and agency leadership. Translate complex digital concepts into actionable strategies for clients. Build and maintain strong client relationships through strategic counsel and business understanding. Operational & Team Management Manage, mentor, and upskill a team of digital planners and senior planners. Ensure accuracy, efficiency, and innovation in campaign planning and execution. Oversee annual media planning cycles, budgeting, and forecasting processes. Collaborate with specialist teams (search, social, programmatic, e-commerce, content, data science) for cohesive digital activation. Performance & Analytics Leverage data and analytics tools to assess campaign performance and deliver optimization recommendations. Champion test-and-learn approaches to drive continuous improvement and innovation. Partner with analytics teams to create actionable insights and performance reports. Business Growth Contribute to new business pitches by developing strategic digital media recommendations. Identify opportunities to expand client relationships and agency offerings. Key Skills & Competencies: Deep understanding of digital platforms, media tools, and ad technologies (Google Marketing Platform, Meta, DV360, The Trade Desk, etc.) Strong grasp of digital measurement, attribution, and audience targeting principles. Excellent client communication, presentation, and negotiation skills. Ability to lead cross-functional teams and manage multiple projects simultaneously. Analytical mindset with the ability to interpret complex data into clear strategic insights. Proven leadership in developing and mentoring high-performing teams. Qualifications: Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or a related field. 10–14 years of experience in digital media planning and strategy, preferably within a media agency environment. Experience managing large-scale, integrated digital accounts. Hands-on knowledge of major digital tools and analytics platforms (GA4, Comscore, Nielsen, MOAT, etc.).

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