Senior Graphic Designer/Art Director

1 day ago

New Delhi, India Macaw Digital Full time

Designation:Art Director / Senior Graphic DesignerExperience:8–10 years Location:Hyderabad Openings:1 Joining:Immediate (within 15–20 days) Selection ProcessCreative Assignment (case-based, 24-hour turnaround with analysis and proposed approach) Interview with HR Interview with CEO & CTO About the RoleWe are looking for anArt Director / Senior Graphic Designerwho blends creativity with strategic thinking to produce world-class visual communication forB2B brands. You’ll be responsible for defining the creative direction across digital channels—transforming complex industrial, engineering, and technology concepts into visually compelling stories that drive business outcomes. This role is ideal for a designer who has worked withinternational B2B clients, understandsbrand systems, lead-generation design, and campaign performance, and is comfortable working in a fast-paced, collaborative agency environment. Key Responsibilities Design & Creative DirectionLead the design and visual development forB2B marketing campaigns, including social media, landing pages, brochures, whitepapers, digital ads, and videos. Conceptualize and execute creative strategies that simplify and elevatetechnical and industrial narrativesfor global audiences. Develophigh-conversion digital assetsoptimized for performance across platforms (LinkedIn, email, website, paid ads, etc.). Oversee brand consistency, ensuring all designs align with client strategy, tone, and objectives. Provide direction and feedback to junior designers to maintain high creative standards. Collaboration & ExecutionCollaborate with content strategists, marketers, and developers to align creative output with messaging and functionality. Partner with clients and internal stakeholders to translate business goals into visual frameworks that enhance credibility and engagement. Manage multiple design projects simultaneously, maintaining quality and on-time delivery. Optimization & Brand SystemsCreate and maintainvisual identity systemsand design guidelines for each client. Ensure all digital outputs are responsive and optimized for various devices and screen sizes. Leverage analytics and performance data to refine creative strategies and improve engagement metrics. Innovation & Continuous ImprovementStay ahead ofglobal B2B design trendsand innovations in digital storytelling, data visualization, and motion design. Explore and implementAI-driven design toolsto enhance efficiency and creative output. Experiment with new design formats and animation techniques to strengthen client narratives. Required QualificationsBachelor’s degree in Graphic Design, Visual Communication, or related field. 8+ years of hands-on design experience in adigital-first or B2B marketing environment. Proven portfolio showcasing strong command overcorporate, industrial, or technology brand design. Expertise inAdobe Creative Suite(Photoshop, Illustrator, InDesign, After Effects) and familiarity with Figma or XD. Solid understanding ofUX/UI principlesand web design best practices. Strong storytelling ability with a focus onvisual hierarchy, clarity, and conversion. Excellent communication, presentation, and time-management skills.

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