Growth Marketing Manager

6 days ago

Gurugram, India Nutrabay Full time

About The Company

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now and our family is constantly growing.


We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.


Funding

We raised $5 Million in a Series A funding round led by RPSG Capital Ventures, with participation from Kotak Alternate Asset Managers


Job Role: Manager - Growth Marketing & Analytics


You should apply if you have:

  • Expertise in media mix optimization and analytics in a D2C growth startup.
  • Proven success in executing multi-channel marketing campaigns for D2C and eCommerce businesses.
  • Prior experience and proven record in solving performance marketing campaigns for D2C businesses - Website & App ; Marketplaces - Amazon, Flipkart & Hyperlocal - Zepto, Blinkit and Instamart.
  • Strong skills in SQL, Python, Power BI, and building advanced dashboards for real-time reporting.
  • A data-driven mindset focused on measuring and optimizing campaign performance.
  • Experience in marketing leadership roles at D2C brands or marketplaces.
  • A passion for scaling businesses, supported by an entrepreneurial spirit.
  • Proficiency in analyzing marketing data, user feedback, and campaign results to shape strategies.
  • Knowledge of A/B testing, incrementality studies, and channel optimization.
  • Ability to develop strategies for user acquisition, retention, and lifecycle optimization.
  • Skills in identifying and testing innovative approaches to capture market demand.
  • Proven track record of working across teams to share insights and drive results.


You should not apply if you:

  • Can’t work in ambiguity.
  • Can’t build processes or structures.
  • Prefer to work in silo as an individual contributor.
  • Are not passionate about the health and nutrition industry.
  • Have not managed teams before.
  • Have not worked directly with a large consumer brand before.
  • Don't enjoy a hands-on approach and prefer a purely delegative leadership style.


Skills Required:

  • Bachelor's/Master’s degree in Marketing, Business Analytics, or related fields.
  • Experience in marketing analytics, performance marketing, or MarTech.
  • Advanced knowledge of marketing platforms like Google, Meta, Amazon Ads, Appsflyer, Moengage & able to do media mix optimisations basis incrementality
  • Proficiency in visualization tools like Power BI and Tableau, with experience in automation.
  • Strong analytical skills for deriving actionable insights from large datasets.
  • Expertise in A/B testing, lift studies, and performance tracking.
  • Excellent communication and stakeholder management.


What will you do?

  • Lead data-driven strategies to drive growth across D2C and eCommerce channels.
  • Develop and automate dashboards for performance monitoring and insights.
  • Oversee campaign optimization across platforms like Amazon, Meta, and Google.
  • Analyze customer lifecycle data to improve acquisition, retention, and conversion.
  • Manage marketing budgets to maximize ROI through targeted campaigns.
  • Collaborate with internal and external stakeholders for seamless project execution.
  • Stay updated on trends and leverage analytics for strategic decision-making.


Work Experience:

  • Proven experience in analytics-focused marketing roles within D2C or eCommerce.


Working Days: Monday - Friday


Location: Golf Course Road, Gurugram, Haryana


Perks:

  • Friendly atmosphere
  • High learning & personal growth opportunity
  • Diverse work environment


Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

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