Growth Marketing Manager

3 weeks ago

Gurugram, India AiSensy Full time

About AiSensy:

AiSensy is a cutting-edge WhatsApp-based Marketing & Engagement platform helping businesses drive substantial revenue growth through innovative communication strategies. With over 50,000+ businesses empowered globally, AiSensy is a fast-growing, mission-driven startup, partnering with top brands and backed by leading investors like Marsshot.vc and Bluelotus.vc.


Role Overview:

As a Growth Marketing Manager at AiSensy, you will lead data-driven marketing initiatives to drive customer acquisition, retention, and revenue growth. This role demands a creative yet analytical mindset to optimize growth strategies and ensure a seamless brand experience across all touchpoints.


Key Responsibilities:


1. Growth Strategy & Execution:

  • Develop and execute data-driven growth strategies to acquire, retain, and scale users.
  • Collaborate with product, marketing, and analytics teams to identify opportunities for growth and optimization.


2. Product-Led Growth:

  • Work closely with the product team to enhance the user journey and drive product adoption.
  • Identify key activation points and optimize onboarding flows for seamless user experiences.


3. Marketing Automation & Tools Management:

  • Utilize tools like WebEngage, MoEngage, or similar platforms for customer lifecycle management, engagement, and retention campaigns.
  • Set up and optimize campaigns for push notifications, email, in-app messaging, and SMS to maximize user engagement.


4. Data-Driven Decision Making:

  • Analyze data to identify growth opportunities, measure campaign performance, and optimize for ROI.
  • Conduct A/B tests, funnel analysis, and user segmentation to refine marketing strategies.


5. User Acquisition & Scaling:

  • Design and execute campaigns to acquire high-quality users via paid and organic channels.
  • Scale user acquisition efforts while maintaining CAC efficiency and improving LTV.


6. Retention & Engagement:

  • Implement and track retention strategies to improve DAU/MAU ratios and reduce churn.
  • Create targeted campaigns to re-engage inactive users and maximize lifetime value.


7. Collaboration & Leadership:

  • Lead a cross-functional team to align marketing efforts with product roadmaps and business goals.
  • Manage relationships with external vendors, agencies, and partners to support growth initiatives.


Key Qualifications:


  • Experience: 3-6 years in growth marketing, product marketing, or similar roles in SaaS, B2B, or consumer tech domains.
  • Tools Expertise: Hands-on experience with WebEngage, MoEngage, or similar marketing automation platforms.
  • Analytical Mindset: Proficient in tools like Google Analytics, Mixpanel, or Amplitude for data analysis and reporting.
  • User Acquisition: Proven track record in scaling users via performance marketing, content, and product-led growth strategies.
  • Communication: Strong written and verbal communication skills for creating compelling campaigns and presenting data-driven insights.
  • Project Management: Ability to manage multiple projects, prioritize effectively, and meet deadlines.


Preferred Qualifications:


  • Experience with CRM systems like HubSpot, Salesforce, or Zoho.
  • Knowledge of SEO/ASO strategies and organic growth tactics.
  • Prior experience in managing or working closely with product teams.
  • Familiarity with SQL or basic querying for data extraction.

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