Digital Advertising Strategist

3 weeks ago

New Delhi, India Pattern® Full time

Join us as a Digital Advertising Strategist at PatternPattern is a leading eCommerce accelerator with offices across the globe offering outsourced marketplace and ecommerce management services for brands worldwide. The Pattern Ecommerce Acceleration Platform leverages AI-powered technology, industry expertise, and global distribution, logistics, and fulfilment services to help quality brands scale profitably on their own websites and through hundreds of marketplaces. Pattern works with some of the most recognized brands such as Pandora, Skullcandy, The North Face and it ranks among the top 5 Amazon sellers globally. Pattern has over 1100 employees across the globe and in November 2021 it received $225M in funding making us a double unicorn.Pattern is expanding, and we are looking for a Digital Advertising Strategist to join our Australian team to support the scaling of the business by driving the performance of the brands we represent on Amazon and other Marketplaces.Frequently Asked QuestionsWhat is the day in the life of a Digital Advertising Strategist?- Plan, execute and monitor paid advertising campaigns on Google for the allocated strategic accounts - Must have experience with Performance Max campaigns. - Analyse and optimise existing paid search campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting, and any other optimisation required to drive revenue and sales - Test, scale and optimise campaigns in Google Ads (and other channels) - Plan and manage weekly and monthly advertising budgets across client accounts - Update and improve the tracking of every brand advertising spend and return on ad spend - Communicating with clients via email, calls and face-to-face meetings to provide insights - Define compelling advertising strategies that meet client commercial goals - Daily reporting and monitoring of campaigns to ensure commercial objectives are met - Work closely with Brand Management, Merchandising and SEO/Content to drive an aligned commercial agenda for the allocated accounts - Train, develop and coach junior teams - Adopt internal tools and feedback to the tech team on feature requirementsWhat will I need to thrive in this role:- Total experience of 5+ years with a Minimum of 2-3 years experience in a hands-on digital advertising role, preferably within an agency focused on Amazon. - Line management experience - Excellent verbal and written communication skills - Excellent analytical skills, including budget management and attention to detail. - Ability to think strategically with a strong bias towards commercial outcomes. - Experience working with retail/ecommerce clients (desirable)

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