Search Engine Optimization Manager

4 days ago

Gurugram, India GradRight Inc. Full time

SEO Manager


About us:

GradRight is an Ed-fintech startup focused on global higher education. We are committed to enabling global youth aspirations by helping students find the "right education" at the "right cost." We aim to assist students in discovering their best-fit universities and funding plans.

Our flagship product - FundRight is the world’s first student loan bidding platform. GradRight won the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India & was among the top 7 global finalists in The PIEoneer awards hosted by The PIE News, UK. Since September 2020, we have received over US$900 million in loan requests and successfully secured over US$150 million in loan approvals for more than 3000 students.

Our recently launched product - SelectRight brings together students and universities on one platform to provide an innovative approach to university selection and student recruitment. The product rests on the three pillars of data science, transparency, and ethics to match students to their best-fit universities and programs.

GradRight's core team possesses extensive domestic and international experience in the launch and scale-up of premier higher education institutions. We are firm believers in the transformative power of education. The team culture balances hard work with play and thrives on team members fuelling each other’s learning and growth.




Core Responsibilities:

  • Develop and Implement SEO Strategies: Create, execute, and optimize comprehensive SEO strategies to increase organic search visibility, traffic, and conversions.
  • Keyword Research and Analysis: Conduct thorough keyword research and analysis to identify high-impact keywords and search trends relevant to our industry.
  • On-Page Optimization: Optimize website content, meta tags, headings, and URLs to ensure they are search engine friendly and aligned with targeted keywords.
  • Technical SEO: Identify and address technical SEO issues such as site speed, mobile-friendliness, crawl errors, and indexation problems.
  • Content Strategy: Collaborate with the content team to develop and optimize content that is both user-friendly and search engine friendly, ensuring high-quality and relevant content is published regularly.
  • Link Building: Develop and execute effective link-building strategies to increase the website's authority and improve search engine rankings.
  • Performance Tracking and Reporting: Monitor and analyze SEO performance metrics using tools like Google Analytics, Search Console, and SEO software. Provide regular reports and insights to the team.
  • Competitor Analysis: Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats in the SEO landscape.
  • Industry Trends: Keep abreast of the latest SEO trends, algorithm updates, and industry best practices to ensure continuous improvement and adaptation of SEO strategies.
  • Collaborate with Cross-Functional Teams: Work closely with web developers, designers, and content creators to ensure SEO best practices are integrated into all aspects of the website.



Qualifications:

  • A bachelor's degree in marketing, communications, public relations, or a related field
  • 4-6 years of proven experience as an SEO Manager or similar role, with a track record of successful SEO campaigns.
  • Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, etc.
  • Excellent analytical skills and the ability to interpret and present data effectively.
  • Strong project management skills with the ability to handle multiple projects simultaneously.
  • Exceptional written and verbal communication skills.
  • Basic knowledge of HTML, CSS, and JavaScript is a plus.
  • Experience with content management systems (CMS) like WordPress is preferred.

Compensation:

We believe in paying right and higher than the standard. Specifics of the compensation package are custom-designed to value the entrepreneurial rigor and energy you bring to the team.

Loved it?

Wonderful Please share your CV on people@gradright.com

Location: Gurgaon

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