Search Engine Optimization Manager

6 days ago

Gurugram, India Puntech Media Full time

We are seeking an experienced and dynamic SEO Manager with proven experience in Search Engine Optimization (SEO) and content management. Your expertise in SEO strategies and content creation will be crucial in enhancing our online presence and achieving our digital marketing goals.


Responsibilities:

  • Identify opportunities through comprehensive keyword research.
  • Implement effective keyword strategies to improve organic search rankings.
  • Plan, create, and manage high-quality, SEO-friendly content.
  • Optimize on-page content, including metadata and headings, for search engines.
  • Collaborate with web developers to address technical SEO issues.
  • Ensure website performance, mobile-friendliness, and structured data implementation.
  • Execute off-page SEO strategies, including backlink acquisition.
  • Build relationships with relevant websites and influencers for link outreach.
  • Monitor website traffic, keyword rankings, and user behavior using analytics tools.
  • Collaborate with cross-functional teams for content distribution and outreach.
  • Stay updated on industry trends and search engine algorithm changes.
  • Ensure compliance with SEO best practices and emerging trends.
  • Develop and execute a comprehensive SEO strategy, including on-page, off-page, and programmatic SEO efforts.
  • Conduct keyword research and competitive analysis to identify opportunities for growth.
  • Utilize SEO tools such as SEMrush, Ahrefs, and Similarweb to monitor, analyze, and report on performance.
  • Collaborate with content creators to ensure SEO best practices are integrated into content development.
  • Manage and optimize website architecture, including HTML and technical aspects of SEO, to improve site performance.
  • Analyze data from Google Analytics and other analytics platforms to make informed decisions and improve SEO strategies.
  • Lead SEO initiatives for e-commerce optimization.
  • Work closely with the marketing team to align SEO strategies with overall marketing goals.
  • Provide SEO guidance and training to the team, fostering a culture of SEO excellence within the organization.


Requirements:

  • Minimum 6 years of SEO experience, with at least 2 years focused on programmatic SEO and at least 3 years on off-page SEO.
  • Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
  • Proven track record in SEO strategy development and implementation.
  • Proficiency in Google Analytics, Webflow, Semrush and other CMS platforms, and SEO tools.
  • Exceptional writing and editing skills, supported by a portfolio of content samples.
  • Strong understanding of HTML, website architecture, and technical SEO aspects.
  • Creative thinker with strong problem-solving abilities.
  • Highly analytical, able to interpret data and make informed decisions.
  • Experience with e-commerce SEO strategies.
  • Excellent collaboration and communication skills.

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