Product Marketing Manager

2 days ago


New Delhi, India Vehere Full time

We are looking for an individual who will be responsible for managing the strategic positioning, go-to-market efforts, and product messaging for Vehere products to ensure that the product resonates with its target market and drives business success.Key Roles and Responsibilities:- Develop and execute go-to-market (GTM) strategies for product expansion and launch. - Responsible for conducting competitive analysis to enhance product positioning. - Responsible for building necessary tools and material such as product feature videos, battle cards, use cases, brochures for sales enablement. - Create content related to product messaging, ensuring clear, consistent communication across teams. - Assist in completion of value documents and evaluations by top industry analysts such as Gartner, Forrester Research, Everest, and Nelson Hall, securing industry leadership recognition and enhancing product visibility. - Responsible for conducting in-depth research across various sources, including open-source platforms, industry reviews, research reports, and other industry documents, to inform strategic decisions and product positioning. - Work closely with cross-functional teams including Sales, Product Management, and Customer Support to ensure alignment across the board. - Adhere to high quality work standards. - Responsible for maintaining Confidentiality, Integrity and Availability of Vehere’s information assets including business critical information.Skills and Experience:- Bachelor’s degree in engineering (B.E./B.Tech) or a related technical field; an MBA is a plus. - 3-6 years prior experience in product marketing in the cybersecurity industry. - Very good communication and articulation skills, with the ability to convey complex ideas clearly and persuasively. - Exceptional PowerPoint Skills. - Prior experience in launching new products or features. - Demonstrated ability to create compelling positioning and marketing content. - Ability to work effectively in a fast-paced environment with cross-functional teams.


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