Web Analytics Manager

5 days ago

Bengaluru, India Infosys Full time

Overview

A new brand Waters.com eCommerce site is being launched. We would want you to be a part of a global digital transformation journey, work on improving customer experience, premier analytics platforms including Adobe Analytics, Adobe Launch, GA4, and Decibel Insights. How about an opportunity to operationalize data and insights to optimize our customers’ digital experience and impact a global business?


About the role:

The ideal candidate will be a detail-oriented, highly motivated individual with deep web analytics knowledge, who is comfortable with shifting priorities, and the demands of supporting a global digital experience. The person is expected to be the subject matter expert from both an implementation and a data consumption perspective. This role will provide end-to-end support from coordinating data capture with analytics engineering to providing insights-based optimizations in collaboration with digital product owners.

For this role, the candidate will serve as a critical link between analytics engineering and all other stakeholders across the organization, working with cross-functional teams, translating business needs into development actions, and transforming data into insights.

As a data enthusiast, you will evangelize digital data throughout the organization, contributing to a data-centric culture. You will bring a governance and process-based mindset to the team to organize, standardize, and streamline data capture and consumption across the digital data ecosystem.



Who are we seeking to attract?

We are seeking individuals to join our team of talented digital professionals who share never-ending passion and an unwavering focus on our customer experience. Here at Waters, we believe that hiring and developing the best talent will lead to diversity of perspectives, ideas, and cultures to create better products and services as well as a welcoming and dynamic workplace.

Waters is changing, and we’re excited about what’s next. Join us.

Primary Responsibilities:

  • Manage a team of digital analysts; provide subject matter expertise and guide team towards organizational objectives
  • Manage capability center resources, serve as overall thought leader and strategic partner, and provide technical expertise on systems and best practice
  • Be the solver for any roadblocks and contribute to overarching analytics strategy while ensuring we are supporting the organization and the broader company objectives
  • Oversee complex data collection, defining requirements, optimizing the web analytics framework, and ensuring data quality/governance
  • Be accountable to daily, weekly, and monthly reporting on the health of the digital commerce sales funnel and proactively investigate any anomalies
  • Establish and maintain strong relationships with key stakeholders in eCommerce, eProcurement, U/X, SEO, Demand Generation, Sales, and Leadership to drive actionable insights
  • Build and maintain Adobe Analytics reporting to support functional teams across the organization
  • Conduct deep analysis on customer pathing and conversions to optimize the site experience
  • Evaluate the contribution of marketing channels to overall site performance and support marketing integrations via Adobe Launch
  • Leverage session replay software to analyze optimization opportunities in partnership with UX/product teams
  • Coordinate with offshore/onshore resources, guiding the team towards a cohesive website analytics vision
  • Automate regression testing and identify bugs in tracking
  • Stay informed on new analytics trends and raise enhancement suggestions to the team (privacy laws, cookie-less tracking, new software etc.)
  • Train others on how to leverage data and insights, promoting a culture of digital data literacy

Minimum Requirements:

  • 5+ Years of experience in this or a similar role
  • MBA preferred, bachelor’s degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline
  • Deep knowledge of website analytics with at least 5+ years previous use of Adobe Analytics, Adobe Launch and Adobe Suite
  • Experience in Salesforce CRM Analytics (or other CRM), PowerPoint, Decibel Insights (or other session replay), Qualtrics (or other site survey), OneTrust, Google Analytics
  • Strong communication skills and the ability to tell a story with data
  • Successful track record of providing strategic recommendations to optimize the digital customer experience (B2B experience is a plus)
  • Proficient Office 365 (Advanced Excel, PowerPoint, Teams, Outlook, etc.)

Strong understanding of the project management process and the ability to drive outcomes

Must be able to work in a fast-paced environment without sacrificing quality of work

Positive, inclusive, agile, and collaborative mindset


Preferred:

Adobe Analytics Developer Certification

Experience in Salesforce CRM Analytics (or other CRM), PowerPoint, Decibel Insights (or other session replay), Qualtrics (or other site survey), OneTrust, Google Analytics

Experience with data visualization tools such as Tableau, Power BI

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