Web Analytics

2 weeks ago

Bengaluru, Karnataka, India Decathlon India Full time

About Us:
At Decathlon Sports India, our purpose is to "Move people through the wonders of Sport"


We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through seamless omni journey both inside our stores and online through our website and shopping App.

We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years.

You will be a part of the Omni-commerce team at Decathlon, with a specific focus on

  • E-Commerce Turnover & Turnover growth
  • Conversion Rate on mobile app and web
  • Marketing Efficiencies (ROAS)

Responsibilities:

  • Collect and analyze data from various sources to assess the effectiveness of our ecommerce initiatives, including website traffic, conversion rates, customer behavior, and sales trends.
  • Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide regular updates to stakeholders.
  • Identify patterns, trends, and opportunities within the data to drive strategic decisionmaking and improve ecommerce performance.
  • Conduct indepth analysis of customer segmentation, purchasing patterns, and product performance to optimize marketing campaigns and merchandising strategies.
  • Collaborate with crossfunctional teams, including marketing, product management, and finance, to ensure alignment and support datadriven initiatives.
  • Monitor industry trends and best practices in ecommerce analytics to stay uptodate with advancements and leverage new techniques and tools.
  • Identify and implement improvements to data collection, tracking, and reporting processes to enhance data accuracy and efficiency.

Qualifications:

  • Bachelor's degree in business, statistics, economics, or a related field. A master's degree is a plus.
  • Proven experience in ecommerce analytics or a similar role, preferably within the retail industry.
  • Proficiency in data analysis tools such as Google Analytics, GA4, GTM etc
  • Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
  • Experience in conducting A/B testing, funnel analysis, and segmentation.
  • Knowledge of ecommerce platforms and understanding of online retail operations.
  • Familiarity with SQL or other programming languages for data manipulation and analysis.
  • Excellent communication skills and the ability to present findings and recommendations to both technical and nontechnical stakeholders.
  • Strong attention to detail and ability to manage multiple projects simultaneously.
  • Passion for ecommerce and staying updated with industry trends and best practices.

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