Digital Web Analytics Engineer

2 weeks ago

Bengaluru, Karnataka, India One of the Consulting Firms Full time

Job Description :
Participate in business requirements discussions with different project teams.

  • Document business requirements
  • Should be able to coordinate and execute all daytoday project activities and report status to management.
  • Write clean, scalable code using JavaScript, jQuery programming languages.
  • Test and deploy code.
  • Revise, update, refactor and debug code.
  • Should have strong troubleshooting skills.
  • Should be able to understand issues, evaluate solutions and work with colleagues, to resolve issues.
  • Should have good communication skills (both verbal and written)
  • Translate business need into tagging specifications.
  • Validate and test tagging implementation.
  • Prioritize data collection enhancements and defects to ensure a timely delivery of current and upcoming initiatives and validate resolutions.
  • Document data collection standards for all new development efforts/site functions
  • Create and establish effective governance process for managing and organizing tags with in TMS.

Reporting :

  • Develop reports to assess and track all activity on website, mobile and other digital assets of the company using Adobe Analytics
  • Prepare and produce analytics reports on a weekly, bi-weekly and monthly basis.
  • Manage data pulls of varying size and complexity.
  • Refine existing dashboards and create new dashboards based on business need.
  • Clearly translate data points into easily digestible presentations, insights, and recommendations
  • Monitoring performance impact of key customer experience improvements (features/ functionalities) launched to website, marketing campaigns, site enhancements, and other tests.
  • Build automated dashboards identifying key performance indicators that drive actionable business decisions.

Qualification :

Education :

  • Any graduation

Experience :
years of overall experience which should include at least 2 years of web/Digital analytics

  • Experience in endtoend Analytics Implementation using tag management tools such as Ensighten (preferred), DTM/Launch, GTM, Tealium etc.

Technical Competencies :

  • Domain knowledge of the below areas is a must.
  • HTML, CSS, JavaScript, jQuery, Regular Expressions, JSON, HTML & CSS selectors and JavaScript Frameworks
  • Knowledge of Responsive Design and Single Page Applications
  • Design & Develop Data Layers.
  • Knowledge of Adobe/Google analytics and Adobe Target/Google Optimize

Behavioral Competencies :

  • Excellent communication, and client partnership capability
  • Proven ability to understand all available information, synthesize, and communicate a proposed solution clearly and concisely.
  • Good coding and debugging skills in JavaScript & JQuery
  • Good reporting skills in Excel and PPT
)

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