Web Analytics Specialist/Mgr
2 weeks ago
Description
Be a key player in advocating for data-driven decision-making by transforming raw data into valuable insights for DME business in the United States. Provide expertise in Analytics by utilizing advanced methodologies, diverse data sources, tools, dashboards, and visualizations.
Responsibilities:
- Gather data from various sources such as Adobe Analytics, Hadoop tables, PowerBI/Tableau, etc.
- Evaluate, interpret, and analyze data to gain insights into customer behavior.
- Demonstrate strong business acumen and the ability to grasp the overall picture.
- Possess solid knowledge of web and digital marketing analytics.
- Understanding of A/B testing analytics and effective communication of test results.
- Manage and provide regular reports to stakeholders.
- Collaborate with the US Web Analytics team to extract valuable insights.
- Ensure that the produced work meets the team's requirements.
- Support team leads in advanced analytics requirements through regular and ad hoc reporting. Collaborate with team members on significant tasks and provide progress updates.
- Assist in enhancing customer experience across different touchpoints.
Analytics Skill Set:
- Minimum 3 years of experience in online ecommerce environments. MBA preferred.
- Proficiency in Adobe Analytics for analysis and insight generation.
- Track record of driving significant impact in previous roles through deep dives and actionable insights.
- Skilled in building new datasets and automating recurring analyses. Ability to create complex dashboards.
- Strong analytical skills with expertise in SQL in complex data environments.
- Exceptional organization and time management skills.
- Experience with Hadoop and big data environments for data synthesis.
- Proficient in Microsoft Excel, especially in creating and utilizing pivot tables for analytics.
- Thorough knowledge of online marketing strategies.
- Collaborate with international DC product management teams. Build strong working relationships across time zones.
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