SMS Deliverability Manager

5 days ago


New Delhi, India Capillary Technologies Full time

We are seeking an experienced and strategic SMS Deliverabilty Mnaager to join our team. In this role, you will lead our SMS Deliverability Consulting practice, overseeing a team of deliverability consultants while defining and implementing SMS deliverability strategies for our enterprise clients.Strategy & Consulting Act as the in-houseexpert on SMS deliverability , responsible for monitoring delivery rates, latency, and operator-level performance across key markets (India, Middle East, Japan, SEA). Partner with enterprise clients to design and executeSMS deliverability strategiesthat maximize reach and engagement while ensuring compliance with local telecom regulations. Stay ahead ofcarrier policy changes ,DLT regulations , andglobal messaging standardsto ensure consistent deliverability and throughput. Work cross-functionally withCustomer Success ,Product , andEngineeringteams to define deliverability best practices and optimize messaging performance. Deliverability Issue Resolution Serve as thefinal escalation pointfor complex deliverability or routing issues related to carrier filtering, sender ID restrictions, or message template rejections. Analyze routing data, DLR reports, and operator feedback to identify root causes and implement corrective measures. Build and maintain relationships with telecom aggregators, carriers, and SMS gateway providers to proactively manage throughput and sender reputation. Ensure proper configuration and monitoring ofsender IDs, templates, and DLT registrationsfor all high-volume accounts. Develop and maintaindeliverability dashboards , track key performance indicators (DLR%, latency, operator-wise performance), and recommend optimization strategies. Business Growth & Client Success Collaborate withCustomer Success and Salesteams to identify opportunities forcampaign optimizationandservice upsellsrelated to SMS strategy and routing efficiency. Partner with clients to improve ROI through high-quality deliverability consulting and performance improvements. Provide actionable insights to clients on improving campaign performance, content compliance, and operator engagement rates. Cross-Functional Collaboration Work closely with theProduct and Engineeringteams to shape the product roadmap forSMS routing and deliverability features . Partner withMarketing and CS teamsto develop best-practice playbooks, whitepapers, and thought leadership content showcasing Gateway’s expertise in global messaging. Collaborate withSupport teamsto resolve client-specific issues and improve overall messaging reliability. What You’ll Bring 7–10 years of experiencein SMS Deliverability, Carrier Relations, or related fields (CPaaS, Messaging Infrastructure, Telecom Operations). Strong understanding ofA2P messaging ,carrier routing ,DLT compliance , andsender reputation management . Experience managing deliverability acrossmultiple markets(India, GCC, SEA, Japan) and working with both local and global aggregators. Hands-on experience withSMS gateway platforms(Twilio, Route Mobile, Kaleyra, Gupshup, Infobip, MSG91, etc.). Familiarity withoperator-level feedback mechanisms ,DLR analysis , andtraffic routing optimization . Understanding ofSMS content regulations(TRAI DLT, CTIA, GDPR, PDPA, etc.) and campaign compliance management. Strong analytical skills with the ability to interpret data and translate insights into actionable deliverability improvements. Excellent troubleshooting, communication, and client management skills in high-pressure situations. Bonus: Experience withmulti-channel deliverability(SMS + WhatsApp + RCS). Prior exposure tocarrier-level integrationsorSMS platform operations .Disclaimer: It has been brought to our attention that there have recently been instances of fraudulent job offers, purporting to be from Capillary Technologies. The individuals or organizations sending these false employment offers may pose as a Capillary Technologies recruiter or representative and request personal information, purchasing of equipment or funds to further the recruitment process or offer paid training. Be advised that Capillary Technologies does not extend unsolicited employment offers. Furthermore, Capillary Technologies does not charge prospective employees with fees or make requests for funding as a part of the recruitment process. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.


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