Associate - Performance Marketing | BU: Working Professional

5 days ago


New Delhi, India upGrad Full time

Designation- Associate – Performance MarketingBU- Working ProfessionalLocation- Mumbai (Andheri-Marol)Salary- 8 LPA - 12 LPAShift Details- Mon - Fri (Work From Office)Role SummaryWe’re seeking a smart and driven Associate – Performance Marketing with 2–5 years of hands-on experience in B2C lead generation. The ideal candidate should possess strong communication skills and a proven track record of managing performance marketing campaigns across digital platforms like Google Ads, Meta (Facebook & Instagram), and LinkedIn.Roles & Responsibilities- Plan, execute, and optimize performance marketing campaigns focused on B2C lead generation. - Manage paid media campaigns across platforms including Google Ads, Meta (Facebook/Instagram), and LinkedIn. - Monitor and analyze campaign performance, ensuring ROI and CPA targets are met. - Develop strategies to scale campaigns while maintaining efficiency. - Collaborate with design and content teams to create compelling ad creatives and messaging. - Generate performance reports and present actionable insights to stakeholders. - Stay updated with the latest platform updates, industry trends, and best practices.Skills Required- 2–5 years of experience in digital performance marketing, with a focus on B2C lead generation. - Proficiency in running campaigns on Google Ads, Facebook/Instagram, and LinkedIn. - Strong analytical skills and comfort with tools like Google Analytics, Excel, and campaign dashboards. - Excellent verbal and written communication skills. - Self-starter with a strategic mindset and the ability to thrive in a fast-paced environment.


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