CRM Specialist

4 weeks ago

Solapur, India Roundglass Full time

Who we are:


At Roundglass, our primary goal is to make a positive impact on people's lives worldwide. We are constantly seeking individuals who share our passion for meaningful work and are driven by a sense of purpose. If you care about making a difference and want to be part of a team that values impactful work, we invite you to join us.


We have established Roundglass Giving, which encompasses various social impact initiatives like the Roundglass Foundation, Roundglass Sports, and Roundglass Sustain. These initiatives are dedicated to promoting wellbeing for communities and the planet. At Roundglass Living, our mission is centered around helping individuals lead healthier and more fulfilling lives through the practice of holistic wellbeing. We achieve this by providing access to the best teachers, innovative tools for cultivating healthy habits, and scientifically backed resources. Through these offerings, we empower people to make lasting changes that enhance their overall health and wellbeing. About the role: We’re looking for an ambitious, hard-working, data-driven marketer with experience in designing, managing, and optimizing integrated global CRM demand generation campaigns drive for our B2C and B2B offerings.


What you’ll do:


  • Manage the strategy, forecasting, budgeting, and reporting for our CRM campaigns.
  • Setup advanced HubSpot / Braze lead nurturing campaigns. Create emails, landing pages, forms, and reports within the automation tool.
  • Manage end-to-end demand gen campaigns for prospects, partners, and customers including email marketing, landing pages, list uploads, target segmentation, and post campaign reporting
  • Conduct continuous A/B tests to improve both landing page conversion and email open/click through rates
  • Forecast, measure, analyze and report (weekly, monthly, quarterly) on the impact of demand generation programs on sales pipeline, revenue, and sales cycle length.
  • Proactively partner with Sales and Inside Sales teams to optimize workflow, ensuring delivery of highly qualified leads, seamless interactions for a prospect, and encouraging driving qualified sales leads to closure
  • Manage service-level agreements with Sales & Inside Sales on lead definitions, lead acceptance/rejection reasons, and disqualification reasons that feed into appropriate nurture streams when applicable
  • Understand and oversee the management and continual optimization of the flow of leads through the lead lifecycle across the various funnel stages and operational processes (i.e. capture, nurture, score, distribute, close)
  • Work across Marketing to design, execute and optimize segment-specific demand generation multi-channel programs including inbound, outbound, ABM, events, influencer marketing, and channel programs to attract, capture, nurture, and convert prospects.


Skills & Qualifications:


  • 5+ years of experience managing marketing automation, marketing operations, demand generation, and digital marketing.
  • 4+ years of any marketing automation tool experience is desired. Demonstrated track record of success including marketing activities, design studio, lead database, and reporting
  • Top program/project management skills to see projects through to conclusion and achieve results.
  • Strong communication skills with the ability to write convincing emails and landing page copy, deriving from existing assets
  • Ability to work in a fast-paced startup environment
  • Self-motivated and self-managed. Desire to grow in your career. Positive, upbeat attitude


Why Roundglass:


Roundglass was built on the vision that wellbeing should be at the very center of our life journey. We are reimagining how the world experiences wellbeing and how companies (like our own) support the wellbeing of their people. We’re a group of talented, socially conscious, gritty, innovators using technology and human energy to create a vibrant wellness ecosystem. Together, we’ve built an amazing community, and we are always looking for people who share our passion.


To learn more, visit our Website, Facebook, Instagram and .


Roundglass does not discriminate against race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment

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