Quick Heal

2 weeks ago

Pune, India Quick Heal Technologies Limited Full time

Position: Lead - Website & Social Commerce Location: Pune 8-10 years Role Overview- The Lead - Website & Social Commerce will own and scale the direct-to-consumer (D2C) business via our website and social commerce channels.- This role combines P&L ownership, performance marketing leadership, and content-driven commerce strategies to maximize revenue and profitability.- You will proactively drive business growth by experimenting with new models, collaborating with agencies and internal stakeholders, and delivering exceptional customer experience across all digital & Revenue Growth- Own P&L for D2C and social commerce channels, ensuring profitable and sustainable growth.- Proactively drive business by exploring new commerce models, innovative campaigns to maximize revenue. - Optimize marketing spends while improving return on & Social Commerce Strategy- Lead website strategy, ensuring world-class UX/UI, fast checkout, and personalized journeys for customers. - Build and scale social commerce initiatives across Instagram, Facebook, YouTube, and emerging platforms. - Design content-led commerce campaigns that leverage brand storytelling to drive Marketing & SEO- Work closely with the performance marketing agency to drive customer acquisition, retargeting, referral, and affiliate programs. - Partner with the SEO agency to improve organic visibility, search rankings, and content Collaboration- Work with the product team to improve offerings like Quick Heal Antivirus and Quick Heal AntiFraud, using consumer insights to guide optimization. - Partner with Brand, IT, Strategy, and other stakeholders to ensure consistent brand messaging and commerce & Reporting- Set up dashboards and reports to track KPIs like traffic, GMV, CAC, CLV, ROAS, and social commerce contribution. - Present insights and recommendations to leadership for strategic Engagement- Collaborate with influencers, marketplaces, affiliate partners, and other ecosystem players to drive both business and brand Deliverables- Achieve D2C revenue targets and deliver profitable unit economics. - Grow social commerce revenue contribution to overall digital P&L. - Drive double-digit YoY growth in D2C transactions and customer acquisition. - Build a best-in-class website experience optimized for conversions. - Launch data-backed personalization strategies to increase retention and repeat Skills- Proven experience in P&L management and scaling D2C businesses. - Expertise in website commerce platforms (Shopify, Magento, WordPress). - Deep understanding of SEO, SEM, GEO, and social commerce ecosystems. - Hands-on knowledge of performance marketing tools and affiliate management. - Strong analytics capabilities with GA4, Tag Manager, and heat-mapping Traits- Growth-driven, constantly experimenting to find newer ways to scale transactions. - Creative yet data-backed decision-maker. - Excellent stakeholder management and influencing skills. - Passionate about combining storytelling with commerce. (ref:iimjobs.com)

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