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Market Research Analyst

2 months ago

Agra, India Genom LLC Full time

Job Description 

  

As a marketing research analyst, you will control all the communication between the company and the customers and will makes sure that the right brand message resonates across all channels and touchpoints. 

  

What you’ll do: 

  

• Collect and analyze market research data and apply it to current marketing operations 

• Identify potential markets and test them extensively 

• Collect data on prospective customers, competitors, and the marketplace and consolidate information into actionable items, reports, and presentations 

• Compile and analyze statistical data using modern and traditional methods to collect it 

• Interpret data, formulate reports, and make recommendations 

• Use online market research and catalog findings to databases 

• Develop a marketing strategy per the overall company goals and vision 

• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales, and methods of operation 

• Remain fully informed on market trends, and other parties' research and implement best practices 

• Creating and monitoring a wide variety of email marketing campaigns - A/B Testing, Automated drip campaigns, etc., 

• Ensuring the design and layouts of emails are optimized, user and mobile-friendly, and tracking-cum-analysing campaign results 

• Run campaigns across multiple social media platforms 

• Be a vital force in the creation and disposal of all varieties of marketing materials such as posters, social media content, email campaign content, etc., 

• Aiding additional digital marketing efforts 

• Help create and promote the overall brand identity of the company 

  

Must Haves: 

  

• Excellent Communication Skills 

• Should be able to work as an individual contributor with minimal supervision. 

• Minimum 1-2 years of work experience in lead generation. 

• Good MS Office Skills. 

  

Great to Have: 

  

• B2B Lead generation experience 

• Experience with CRM Operations 

• Prior experience working with the US market 

• Social Media Automation Tools 

  

About Genom 

With Campuses in Los Angeles, we are a young multinational firm working on sustainable living solutions. Founded in 2015, We, a team of Engineers and Creative thinkers are working towards developing Renewable power plants, Energy-efficient buildings with competent construction methodologies, clean transportation, and High-Potent agriculture & and manufacturing technologies. 

www.genomenergy.com 

 

Working Hours:  

The candidate should be flexible enough to work in PST (California Time).