Campaign Manager

4 days ago

Prayagraj, India Tata Consultancy Services Full time

Mega Walk-in | TCS Mumbai Hiring for Campaign Manager – Ad Scheduling and Traffic


INTERVIEW DETAILS:


Interview date: 16th December 2024, Monday


Interview time: 10 AM to 12 PM


Venue: TATA CONSULTANCY SERVICES OLYMPUS, Hiranandani Estate, Thane West, Thane, Maharashtra 400607


Education / Qualifications: - (10+2+3) years of regular education, bachelor’s degree in media (TV / Radio), Advertising, Communications, or a related field. (Regular).




Position Overview:

We are seeking an experienced Linear / Radio Campaign Schedular to lead the execution and delivery of advertising campaigns across traditional linear / radio platforms. This role emphasizes campaign management, traffic coordination, and ad scheduling to ensure campaigns run seamlessly and meet client objectives. The ideal candidate will have a deep understanding of broadcast workflows, excellent organizational abilities, and a proactive approach to managing complex schedules and client requirements.


Key Responsibilities:

Campaign Management:


End-to-End Campaign Oversight:

Manage the entire lifecycle of linear / radio advertising campaigns, from initial booking to final reconciliation.

Serve as the primary point of contact for clients, ensuring their objectives are met with precision and efficiency.

Work closely with sales teams to confirm inventory availability, negotiate placement priorities, and align with client expectations.


Campaign Execution:

Oversee the seamless integration of client assets into the broadcast schedule, ensuring accurate and timely delivery.

Monitor campaign performance during broadcast, addressing delivery issues such as under-deliveries or audience fluctuations.

Manage make-good or adjustments proactively to meet contractual obligations.


Stakeholder Coordination:

Act as a liaison between sales, creative, and broadcast operations teams, ensuring all stakeholders are aligned on campaign details.

Provide clear instructions and guidance to traffic and operations teams to minimize errors and improve efficiency.


Performance Monitoring:

Continuously track campaign progress, ensuring targets like GRPs (Gross Rating Points) or reach and frequency are achieved.

Regularly provide clients and internal teams with performance updates and recommendations for optimization.


Qualifications:

Education:

Bachelor’s degree in media (TV / Radio), Advertising, Communications, or a related field.


Experience:

3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV / radio or broadcast media.

Proven track record of managing high-volume campaigns and resolving complex scheduling challenges.

Technical Skills:

Proficiency with traffic management systems (e.g., WideOrbit, IBMS, or similar).

Advanced knowledge of Excel and ability to work with data to derive insights.

Familiarity with media measurement tools (e.g., Nielsen, OzTAM) is a plus.


Soft Skills:

Strong organizational and multitasking skills, with a high level of attention to detail.

Excellent communication and interpersonal skills for effective collaboration with internal teams and clients.

Problem-solving mindset with the ability to handle high-pressure situations calmly and effectively.


About TCS:


A global IT and business solutions leader, TCS has an employee strength of 614K with offices in 55 countries, a footprint on 6 continents and a revenue of USD 27.9 billion (2022-23). TCS offers services across varied domains such as Aerospace | BFS | Insurance & Healthcare | Life Sciences | Manufacturing | Energy & Resource Utilities | Government | Hi Tech | Media & Information Services | Telecom | Travel & Transportation and Hospitality | Retail & CPG and Horizontals such as F&A, SCM, CIM and HRO.

TCS is one of the country's largest equal opportunity employers with more than one-lakh female associates and is a continuously ranked a leader in the 'India's Most Respected Companies' survey

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