Media Planning Manager

4 weeks ago


Mumbai, India Interactive Avenues Full time

Media: Assistant Manager

Seniority Level: Mid-Level (4-6Years)

Job Function: Media Planning

Employment Type: Full Time

Job description

Position Summary

We are currently seeking an Assistant Manager: Media who is responsible for coordinating and implementing media plans for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the clients are achieved.


Key Responsibility Areas

  • Utilize media planning tools (GWI, Comscore, etc.) to generate data and drive key insights and strategy Led development and implementation of all media plans for online campaigns.
  • Customize solutions for client meetings and presentations.
  • Develop competitive analysis reports.
  • Execute media plans and plan revisions.
  • Deliver creative specifications and manage quality assurance
  • Manage relationship with media publishers
  • Working on plan rationale & post eval presentations
  • Adhere to AOP’s

Skills

· Solid understanding of marketing and media planning principles

· Experience using technology to connect with key target audience segment

· Understanding of optimisation platforms & trafficking platforms

· Highly developed analytical thinking

· Excellent communication and presentation skills

· MS Office (Excel, Word, Power Point)

· Strong project management skills ability to manage multiple projects and accounts


Qualifications

Education:

· Masters/Bachelor’s Degree



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