Account Manager
3 weeks ago
Title - Account Manager
Location - Delhi/Mumbai / Bangalore
Model - On Site
The HT Brand Studio is the Native Advertising and Branded Content division of HT Digital
Streams. The vision is to create world-class digital content and native solutions for brands that
stand out from the rest, on an otherwise cluttered medium. Our in-house content is original,
innovative, and inspired by the high standards of excellence set by Hindustan Times — one of
India’s most credible and widely-read news groups.
Each team member is required to wear multiple hats from time to time. We are a young and
dynamic team comprising artists, journalists, tech-heads, and digital marketing experts. The HT
Brand Studio comes with diverse experience in creating content for brands. Simply put – we’re a
bunch of storytellers at heart, with a knack for solving business problems.
To put it simply, we are looking for a growth hacker with a start-up mindset who is willing to get
his/her hands dirty and solve challenges. The right attitude, and hunger to learn will be key
attributes.
Responsibilities-
• Liaison with key stakeholders from sales, edit, tech/IT and finance. Maintain a smooth
workflow.
• Map client requirements with advertising opportunities at HT Digital. Support in building media
plans by working with content, and digital marketing teams.
• Develop an understanding of the B2B ecosystem, especially the enterprise technology
industry.
• Track and ensure client project deliveries and KPIs. Intervene and escalate where necessary.
• Ensure adherence to established processes and protocols for the team.
• Support sales in client meetings, as needed. Help upset and cross-sell where necessary.
• Benchmark and map client accounts against the rate card, and ensure exceptional cases have
approvals from function heads.
• Maintain record of vendors/freelancers. Ensure paperwork is maintained and payment
terms/process and timeline is adhered to.
• Support video and event production, as and when necessary.
• Build and maintain an influencer database for use in branded content campaigns.
• Manage operations for digital events/webinars. Includes speaker outreach/coordination,
vendors, internal stakeholders, etc
• Manage a large volume of multiple assignments and tasks, collaborate with the team, while
working under intense deadline pressure and tight budgets
• Should be able to make visually attractive, data-driven MS Powerpoint presentations for client
pitches as and when required.
Must Have -
• Basic software knowledge: MS Word, Powerpoint, Excel.
• Relevant experience in media industry, or marketing function in any another industry.
• Comfort in managing client and agency relationships on an ongoing basis.
• Comfort in crafting messaging that gets to the heart of a brand, understanding business to
consumer and business-to-business audiences.
• A graduation degree/diploma.
Good to Have-
• Post-graduation with an MBA in Marketing/ General Management
• Understanding and some experience of content marketing, and digital advertising.
• Experience in managing digital events/webinars.
• Knowledge and network within enterprise technology companies.
• Basic experience of website and social media analytics tools such as Google Analytics,
Adwords, FB Business Dashboard.
• A highly result-oriented, articulate, decisive, self-starter who energizes people around him/her.
Experience - Minimum 5 years
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