Content Manager
6 days ago
Responsibilities
Leadership and Team Management:
- Lead, mentor, and manage the content team, including writers, editors, and multimedia creators.
- Foster collaboration across marketing, product, and design teams to ensure cohesive messaging.
- Define and implement content workflows and quality standards.
- Content Strategy and Development:
- Develop and execute a comprehensive content strategy for mConsent and
- CareTap to align with business objectives.
- Plan and oversee content calendars, ensuring timely delivery of high-quality content.
- Create a diverse range of content, including blogs, case studies, whitepapers, video scripts, and social media posts.
SEO and Analytics:
- Optimize content for search engines to improve visibility and engagement.
- Monitor content performance using analytics tools and adjust strategies accordingly.
Branding and Messaging:
- Maintain a consistent brand voice and tone across all content platforms.
- Collaborate with stakeholders to create content for product launches, PR campaigns, and customer communication.
Innovation and Trend Analysis:
- Stay updated on industry trends and incorporate best practices into the content strategy.
- Experiment with emerging content formats and platforms to reach new audiences.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in content creation and team management, preferably in the healthcare or SaaS industry.
- Exceptional writing, editing, and proofreading skills.
- Proficiency in content management systems (e.g., WordPress), SEO tools, and analytics platforms.
- Strong leadership skills with the ability to manage and inspire a team.
- Creative thinking and the ability to translate complex concepts into engaging content.
- Willing to work from 3pm to 12 am IST.
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