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Realme - Integrated Marketing Communications Role

2 months ago

Gurugram, India Realme India Full time

FUNCTIONAL:

1. Understand the Indian user base, identify pain points, and develop user personas.

2. Adapt global content to resonate with Indian consumers.

3. Create engaging, culturally relevant content.

4. Plan and execute multi-channel marketing campaigns.

5. Monitor and optimize campaign performance.

6. Work closely with product, sales, and creative teams.

7. Align marketing activities with brand goals

ELIGIBILITY:

1. 5-6 years of experience in a creative role, with a strong focus on the smartphone and tech category.

2. Deep knowledge of the tech and smartphone industry, including current trends, consumer behaviour, and competitive analysis.

3. Bachelor's degree in Marketing, Communications or a related field. Advanced degree or additional certifications in relevant areas is a plus.

4. Proficient in creating online trending topics, understands important tasks and has a successful experience.

SKILLS:

1. Strong communication and writing skills.

2. Creativity and a knack for crafting engaging content.

3. Strong communication and cross-departmental collaboration skills, able to understand the priorities in IMC (Intergrated Marketing) work, core work mission must be achieved.

4. Analytical thinking and ability to interpret data.

5. Adaptability to learn about new platforms and trends.

6. Strong interpersonal skills for collaboration with influencers and other teams.

7. Customer-centric approach with a focus on building brand reputation

(ref:iimjobs.com)