Media Buy
1 month ago
About realme: realme, established on May 4th, 2018, is a technology brand that provides leap-forward products with a superior experience for global users. With over 70 million users in India, realme focuses on creating a smart, connected, and trendy lifestyle for the youth by democratizing advancedtechnology across all price segments.As per IDC Q2 2022,Realme secured the second positionwith a 24% YoY growth,leading the online channel with a 23% share. In Q2 2023, Realme achieved a 51% QoQ growth (Counterpoint) and ranked No. 3 among the top 10 smartphone brands(IDC).
realme’s "Spire Strategy" focuses on breakthrough technologies, superior design, performance, and user experience. The new marketing strategyincludes cultivating local marketing teams,strengthening eCommerce partnerships, and exploring future tech with the GT series, while the numberseries brings innovative imaging and technology to consumers. For more information, visit: www.realme.com/in/
Key responsibilities areas –
- Develop and execute comprehensive esports strategies, including organizing tournaments, events, and sponsorships, while identifying key opportunities aligned with brand goals.
- Manage logistics for esports events, coordinating with teams, sponsors, and organizers to ensure smooth execution.
- Build and maintain brand collaborations within the esports industry, negotiating partnerships with teams, influencers, and content creators to enhance brand visibility.
- Integrate brand collaborations into overall marketing campaigns by working with internal marketing and product teams.
- Establish and nurture relationships with esports stakeholders, such as event organizers, teams, and sponsors, ensuring clear communication and alignment on goals.
- Identify and engage with brands across industries to foster strategic partnerships and create collaborative opportunities that resonate with target audiences.
Eligibility-
- Bachelor’s degree in marketing, Advertising, Communications, Business, or a related field.
- Proficiency in media buying platforms (e.g., DoubleClick, Media Ocean) and digital analytics tools (e.g., Google Analytics, SEMrush).
- Familiarity with consumer electronics trends, audience behaviours, and the competitive landscape in the consumer tech sector.
Skills required:
- Expertise in developing and executing media strategies for the consumer electronics market, including strong negotiation skills and the ability to target tech-savvy segments.
- Advanced skills in analysing media performance metrics and leveraging data to optimize media spend.
- Proficiency in digital advertising platforms, programmatic advertising, and automated bidding strategies.
- In-depth understanding of consumer electronics trends and the ability to create media strategies that resonate with tech-oriented audiences.
- Proven project management and organizational skills, with the ability to handle multiple campaigns, manage budgets effectively, and communicate strategies and performance persuasively.
Company perks-
- Performance linked incentives
- Rewards and recognition
- Group / term Medical Benefits
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