Marketing Operations Manager

3 weeks ago

Bengaluru, India Azentio Full time

About Azentio


Azentio Software incorporated in 2020 at Singapore, has been carved out of 3i Infotech, Candela Labs, Beyontec Technologies and Path Solutions. Azentio Software providesmission critical, vertical-specific software products for customersin banking, financial servicesand insurance verticalsand includes key products such as KASTLE™ (Universal Lending), AMLOCK™ (Anti-Money Laundering & Compliance software suite), PREMIA™ Astra (Core Insurancesoftware), ORION™ (Enterprise Resource Planning software) and MFUND Plus™ (Asset Management platform). Azentio has over 800 customers in more than 60 countries, with a team of over 2,300 employeesacross offices in 12 countries (and growing) globally and is wholly owned by Funds advised by Apax Partners.

Azentio offers a comprehensive range of products – serving core operations to modern digital needs – for thefinancial services industry. Our deep domain knowledge and solutions in financial services extend across insurance, retail and corporate lending, Islamic Banking, anti-money laundering and asset management. In addition, Azentio proudly serves mid-market enterprises across the Middle East, Africa, Asia Pacific, and India with a comprehensive ERP solution.


At Azentio, we believe that growth is a continuous journey. We believe that each step of this journey must betaken by committing to excellence - excellence in our products, our services, our ideas, and ourpeople.


Job Title: Marketing Operations Manager

Department: GTM Operations

Years of Experience: 5 + years Location: Bangalore


Role Summary:


The Manager-Marketing operations will role into the Central Sales Operations team at Azentio and would work towards driving operational excellence across Azentio’s GTM Org. The role would partner closely with Marketing and other cross functional teams to leverage process , tools & analytics to unlock revenue growth. Key responsibilities include overseeing marketing automation, campaign management, and developing performance metrics that deliver actionable insights to leadership. The position also plays a crucial role in change management, ensuring the effective adoption of new tools, processes, and strategies across marketing & sales teams


What we are looking for:


  • Address key challenges such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis,and forecasting acrossall marketing strategies, including self-serve, channel,and sales-led efforts for new customer acquisition and growth.
  • Provide analytics reports and dashboards using a marketing automation platform(Hubspot/Marketo/Pardot etc) and third-party BI tools.
  • Orchestrate campaigns in Marketing Automation, including the setupand back-end workflows necessary to effectively launch and measure marketing activities.
  • Manage reporting, KPIs, marketing dashboards, conversion tracking, and campaign insights.
  • Improve, monitor,and maintain contactand account data quality, ensuringaccuracy and minimizing flawed or incomplete data.
  • Establish, maintain,and enhance scalableprocesses across systemsto ensure best practices, enablingthe marketing team to performoptimally in their respective roles.
  • Design/Execute/Manage integration betweenSalesforce and the marketing automation tool while ensuringdata accuracy/availability and transparency
  • Oversee customerlifecycle management.
  • Manage the sales processeffectively.


Preferred Skills:


  • Over 5 years of experience in marketing, operations, or analytics within a B2B technology or services environment.
  • Extensive knowledgeof marketing automation platforms(Hubspot/marketo/pardot etc), including the integration of third-party tools andAPIs to enhance marketing automation.
  • Proficiency in marketing methodologies such as automation, account-based marketing, campaignmanagement, and lead nurturing.Exceptional analytical and problem-solving skills,with a strong ability to analyze and visualize data in Excel,HubSpot, and BI tools.
  • In-depth understanding of the customerjourney, with additional experience in data augmentation, lead routing, and lead scoringbeing a plus.
  • Familiarity with a wide range of marketing technologies, including but not limited to HubSpot, ZoomInfo, Demand base, and Google Analytics

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