Marketing Operations Manager

3 weeks ago

Bengaluru, India Condé Nast Technology Lab Full time

Condé Nast is a global media company, home to iconic brands including Vogue, GQ, Glamour, AD, Vanity Fair and Wired, among many others. Our award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month.


We are headquartered in London and New York, and operate in 31 markets worldwide, including China, France, Germany, India, Italy, Japan, Mexico & Latin America, Spain, Taiwan, the U.K. and the U.S., with local licence partners across the globe.


The Role:

The Marketing Operations Manager will play a critical role in driving revenue, retention, and engagement for our Consumer Revenue organisation by operationalizing campaigns in our communication platforms (Email, App/Web-Push and SMS) and across all brands.


Typically this role will involve the creation and deployment of new marketing campaigns across Consumer Revenue (acquisition, retention and monetisation) in the U.S. market, performance reporting on these (and other existing campaigns), audience management, delivery optimization and providing advice and technical support to marketing teams in the local markets.


The successful candidate must possess strong technical capabilities, excellent time management and communication skills, have a keen eye for detail and enjoy identifying and developing solutions to any potential challenges they encounter.


The Team

The role will sit within the expanding Segmentation & CRM team, which is located in our New York HQ, and forms a vital part of the larger Consumer Revenue Org within Conde Nast.


Key Duties & Responsibilities

General:

  • Work closely with the Senior Manager of Segmentation & CRM Operations to ensure that audiences are transferred between platforms seamlessly.
  • Develop an in-depth knowledge of the platforms used and propose & implement elegant solutions to any technical limitations encountered.
  • Maintain an open dialogue with marketing strategists, providing performance reporting & insights and project updates.
  • Continually stay up to date with marketing and platform best practices & trends and identify areas of opportunity.
  • Manage relationships with platform vendors to ensure high levels of service & support and to maximise technology investments.
  • Create and continually update a library of supporting documentation on platforms and processes.
  • Advice and support local markets with any marketing operations challenges and sharing best practices and insights.


Email:

  • Audience creation and segmentation within Conde Nast’s global ESP
  • Creation and optimisation of triggered email series
  • Template creation, testing and optimisation
  • Facilitate A/B testing within the ESP
  • Email campaign scheduling
  • Conduct regular audience and template audits
  • Working closely with Conde Nast’s data teams to ensure unsubscribes are managed correctly
  • Collaborate with the Creative and Editorial teams on recurring Subscriber/Member exclusive newsletters
  • Work closely with the Data Science team to incorporate any ML model optimisations to improve recipient experience


App and Web Push:

  • Audience creation and segmentation
  • Creation and optimisation of triggered series
  • Notification scheduling
  • Working closely with Conde Nast’s data teams to ensure opt-outs are managed correctly


SMS and emerging channels:

  • Assist with the implementation and activation of new direct marketing channels
  • Provide or contribute to any proof of concept reporting and analysis


Essential Skills & Requirements:

  • 4 - 6 years of experience in email marketing, preferably in a fast-paced environment
  • Excellent technical knowledge of the ESP SailThru
  • Intermediate working knowledge of HTML/CSS code
  • Ability to work independently and within a cross-functional team
  • Strong analytical skills and experience with data-driven decision-making, including familiarity with email marketing metrics and KPIs
  • Excellent project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced working environment
  • Strong attention to detail and quality assurance, with a commitment to delivering error-free and on-brand communications
  • Available and online during New York HQ hours
  • Familiarity with customer segmentation strategies is preferred
  • Working knowledge of 1st and 3rd party data laws in different countries/regions is a plus

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