Group Product Manager

3 weeks ago

New Delhi, India Ipca Laboratories Limited, Kandivali Full time

Position : Group Product ManagerLocation : MumbaiTherapy : AcuteExperience :Minimum 8 years into Brand ManagementRole & Responsibilities :- Brand promotional strategies - Expand product base - Analyze competitor strategy - Lead the product executives /product managers and coordinate cross-functional teams - Designing product strategies and execution - Assess promotional needs of the products - Conducting market research - Product launch - Train, motivate and guide the field force - Handle product related quiries - Carry out events ( Domestic & International) - Managing conferences - Design trade activities - Sales / Data Analysis - Conducting Training/Briefing meets - Participate in the Cycle review meetingsFunctional Knowledge / Skills:General- Analytical skill - Customer development through focused approach - Sales coordination in competitive environment - Ability to travel - In depth knowledge of pharma products and the brand he/she has to handleSpecialized- Brand differentiation by developing product concepts - Anticipating competitor behavior through data analysis to keep check on market trends - Contingency Planning - Creative copy writing-To creating high perception story lines for the brands - Persuasion-To persuade team members to orient their mindset towards gaining leadership and moving from Good to Great

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