Sr. Product Manager/ Group Product Manager

1 day ago

New Delhi, India Zydus Group Full time

Dear Aspirants,Exciting Opportunity for Pharma Marketers – Sr. Product Manager/ Group Product Manager -Antibiotic and Injectablesat ZydusWe are seeking a Sr. Product Manager/ Group Product Manager - Antibiotic and Injectables portfolio to spearhead the marketing strategy for our prominent Antibiotic and Injectables brands. If you bring relevant pharma strategic marketing expertise and a track record of successful brand leadership, we want to hear from youWhat’s in it for you? - Lead a high-potential brand - Engage in a rapidly expanding therapeutic sector - Collaborate with a dynamic, innovation-focused teamKey Accountabilities / Responsibilities1. Corporate Strategy and Growth Management Prepare and recommend effective annual marketing plan and marketing budget for assigned product(s). Design and implement marketing programs aimed at increasing market share and enhancing customer engagement and retention. Monitor and analyze performance of assigned product(s) (Sales vs. Target). Equip sales team with technical expertise through promotional materials, product training, and relevant clinical papers. Prepare effectiveness reports for promotional materials to evaluate suitability and ROI. Monitor and analyze competitors’ strategies and market surveys to identify trends and forecast products. Serve as the first point of contact for customer queries and complaints for assigned product(s). Conduct and participate in camps, CMEs, round table discussions, medical conferences, and fairs to enhance customer reach and engagement. Ensure 100% hygienic sales by tracking bonus offers and institutional sales closely.2. Public Relations Build and strengthen relationships with key business accounts, medical professionals, and KOLs to ensure customer satisfaction and repeat business.3. Business Innovation Work closely with Marketing Lead to strengthen the presence of assigned product(s). Identify innovative ways to engage and retain customers within the product range.4. Team Development and People Management Coach, train, and develop sales team members to enhance their skills and maintain a strong market presence.5. Others Perform any other tasks assigned by Management in the interest of the organization.Job RequirementsEducational Qualifications Graduate and Postgraduate in Marketing.Experience (Type & Nature) 6+ years of total experience, including at least 2+ years in handling antibiotic product portfolio.Skills & Technical Competencies Market Trends Knowledge Business AnalysisBehavioral Competencies Understands the team’s role and its impact on business outcomes Keeps the team informed Applies high-performance standards to self and team Acts quickly on short-term opportunities Builds individual and team capability Demonstrates eagerness to work in a group setting

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