Marketing Lead

3 weeks ago


Bengaluru, Karnataka, India Equilibrium Full time
About Equilibrium: Equilibrium, a Climes spin-off, is India's leading climate-tech company (backed by Sequoia India, now Peak XV), facilitating large-scale financing into building and scaling nature-based carbon sinks in the Global South. The company originates and aggregates high-quality projects that include a combination of nature-based solutions like agroforestry and regenerative agriculture. With an aim to make carbon projects bankable, the projects are designed with an emphasis on technology, robust research and expert implementation partnerships. With over 100K farmers in the pipeline, and 150k ha; designated for these projects, Equilibrium is building a pipeline of about 1M carbon-credits annually. By prioritising permanent carbon removal, Equilibrium is creating impact that ripples through ecosystems, economies and communities. We are seeking a highly competent and driven individual to join our team as the Marketing Lead. Key Responsibilities: Responsibilities will include, but may not be limited to the following: Develop and execute comprehensive marketing strategies aligned with company goals, objectives, target markets, and customer segments. Manage the company's online presence, including creating and executing a social media calendar, handling inboxes, engaging with other accounts, and staying on top of trends. Own and scale ongoing assets and campaigns - Blog, Website, Newsletter and content creation across platforms and formats, including basic video editing, and design. Should be an expert copywriter. Enhance and maintain the company's brand identity with consistent messaging that communicates the mission, values, and product offerings. Support the projects team and other teams with ad-hoc marketing requests as needed. Identify external marketing opportunities like events we could present at, podcasts we could be guests on, e-magazines we could publish on, etc to scale our presence on right channels. Lead co-marketing efforts with brand partners, project implementation partners

to position them as environmental champions through multi-channel campaigns. Ideal Candidate Profile: A successful applicant must have the following: Bachelor's degree in Marketing, Business, Communications, or a related field. 4-5 years of work experience in marketing, preferably in a fast-paced environment and from the impact industry. Content writing and marketing experience is a plus. Proven experience in developing and executing successful marketing strategies and campaigns. Excellent written and verbal communication skills. Creative thinker with strong problem-solving skills and attention to detail. Ability to work independently and collaboratively in a team environment. How to Apply: Please write to us at: jobs@equilibriumearth.com

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